Future X Statdium

dc.contributor.advisor	El Serafi, Tamer
dc.contributor.author	Alsadiq, Shatha
dc.contributor.department	Architecture
dc.date.accessioned	2025-05-22T09:22:02Z
dc.date.available	2025-05-22T09:22:02Z
dc.date.submitted	2024
dc.description.abstract	Like people, cities have distinct personalities, rich histories, and desires that are just waiting to be heard. By creating a unified visual and experiential identity that appeals to both locals and tourists, city branding architecture serves as a link between these intangible attributes and the material world. It is a strategic framework that includes public spaces, cultural programs, urban design, and communication tactics to tell the city's story in an engaging and coherent way. It is not just a logo or tagline.This research paper proposes a Capstone project that follows the theme of City Branding and to design a project that contributes to the city branding and image in response to the directions of 2030 vision. Moreover, this paper will suggest a project in KSA, Riyadh city, study similar cases to the project type, propose a program, analyze a chosen site, and develop a design concept.
dc.identifier.uri	https://repository.effatuniversity.edu.sa/handle/20.500.14131/2108
dc.language.iso	en
dc.publisher	Effat University
dc.subject	TECHNOLOGY::Civil engineering and architecture
dc.title	Future X Statdium
dc.type	Capstone
dspace.entity.type	Publication

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