Effat University Repository

Recent Submissions

  • PublicationRestricted
    MoodMate: Emotion-Driven Personalized Movie Recommendation System
    Alahmadi, Jood; Alshareef, Sarah; Moathen, Albatool; S21107416; ElKafrawy, Passent; Computer Science
    This project presents the development of an innovative emotion-based movie recom- mendation website that utilizes advanced sentiment analysis techniques to personalize film suggestions for individual users. Rooted in the interdisciplinary fields of affec- tive computing, emotional psychology, and human-computer interaction, the system is designed to recognize and interpret the emotional states of users, using this infor- mation to tailor recommendations that align with or intentionally contrast the user’s mood. Drawing upon psychological principles such as mood-congruent memory and emotional regulation, the platform enhances viewer engagement by suggesting films that resonate emotionally or provide mood-lifting alternatives, thereby enriching the user’s entertainment experience. In contrast to conventional recommendation systems that primarily rely on user be- havior, genre preferences, or collaborative filtering, this approach uniquely integrates emotional input as a central factor in decision-making. The system not only offers rec- ommendations that are more psychologically attuned but also ensures a level of trans- parency and fairness in AI-driven processes. By dynamically adapting its suggestions based on real-time emotional feedback, the platform maintains relevance and respon- siveness throughout user interaction. A key feature of the system is an interactive chatbot that engages users in natural language conversation, asking reflective questions to gauge emotional context and en- tertainment preferences. This conversational interface not only improves data collection but also contributes to a more personalized and human-like user experience. The emo- tional data gathered is processed through sentiment analysis algorithms that classify and respond to nuanced user moods, making the system both intelligent and empathetic. With the potential for seamless integration into existing streaming services and dig- ital entertainment platforms, this emotion-aware recommendation system represents a transformative step in how content is discovered and consumed. By aligning movie suggestions with users’ emotional states, the system aspires to increase viewer satisfac- tion, foster emotional resonance, and ultimately redefine user interaction in the digital entertainment landscape
  • PublicationOpen Access
    ENHANCING SUPPLY CHAIN EFFICIENCY: THE ROLE OF INTERDEPARTMENTAL INFORMATION FLOW AND ERP SYSTEM
    (Effat University) Nabila, Shawk; S20106641; Osailan, Sarah; Supply Chain Management
    The capacity to attain supply chain efficiency has emerged as a crucial factor in determining sustainability and competitiveness in the quickly changing manufacturing landscape of today. This study examines how interdepartmental information flow and Enterprise Resource Planning (ERP) systems interact, with a particular emphasis on how these factors affect supply chain performance and operational coordination in industrial organizations. Employing a qualitative research methodology, information was gathered via a structured survey directed at professionals in supply chain management and ERP deployment. The results show that although ERP systems are widely used and incorporated into essential supply chain operations, the quality of internal communication greatly affects how well they drive efficiency. ERP features like real-time data access, process automation, and reporting tools are more beneficial to organizations with smooth interdepartmental information flow. On the other hand, issues including system complexity, inadequate training, and a misalignment between ERP systems and communication structures might restrict how effective these technologies are. According to the study's findings, supply chain agility, responsiveness, and overall efficiency can be greatly increased by combining strong ERP systems with a culture of strategic and open communication. To fully exploit the promise of ERP-driven supply chain optimization, manufacturing companies are given guidance on how to match their technology infrastructure with internal cooperation methods. Ethical approval for this study was given by the Research Ethics Committee of Effat University, confirming that all procedures complied with institutional rules for research involving human participants.
  • PublicationMetadata only
    Enhancing Resilience and Agility in Weqayah Medical Group Healthcare’s Supply Chain
    Ghabban, Marwan; P23108627; Dr. Sara, ElZarka; PhD in BA
    The global healthcare supply chain (HSC) crisis is worsening, with many institutions running out of life- saving medications due to poor management systems. COVID- 19 exposed vulnerabilities in modern HSCs, leaving organizations struggling with loopholes. Potential threats stem from external environments such as regulations, geopolitics, weather, pandemics, and wars. To strengthen resilience, institutions are exploring digital technologies (DT) including IoT, AI, Blockchain, and machine learning. Saudi Arabia is gradually adopting DT, supported by policies to modernize healthcare by 2030, though organizational impacts remain debated. This case study of Waqayah Medical Group collected data from eight employees through semi- structured questionnaires and focus groups. Thematic analysis revealed moderate DT adoption, with notable challenges and limitations. Findings, applications, and conclusions are presented at the end.
  • PublicationOpen Access
    REVERSE LOGISTICS IN THE SAUDI PHARMACEUTICAL SECTOR: INVESTIGATING DRIVERS, CHALLENGES, AND STRATEGIC PRACTICES
    (Effat University) Bin Taleb, Shouq; S20106426; Balfaqih, Hasan; Supply Chain Management
    This dissertation explores the role of reverse logistics in the Saudi Arabian pharmaceutical industry, focusing on challenges, strategies, and success factors in managing the returns and disposal of expired or spoiled medicines. As the Saudi Arabian pharmaceutical sector is experiencing a phenomenal transformation, environmentally friendly and effective reverse logistics processes are more necessary than ever. The research investigates how reverse logistics systems enable pharmaceutical firms to meet stringent health regulations, minimize waste, improve operational performance, and achieve sustainability. The drivers of adopting reverse logistics, including regulation, cost savings, and environmental sustainability, are analyzed, as well as the impediments to adoption, including high operating costs, regulatory complexity, and logistical inefficiencies. Second, the study contrasts practices employed by drug firms, such as the adoption of digital monitoring systems, third-party logisticians' partnership, and eco-friendly destruction processes. Post-enactment, companies have managed to optimize the effectiveness of reverse logistics processes, encourage customers' compliance, and support a successful brand name. The third is that research reveals employee training, effective regulation by the government, and innovation, which are the success factors for effective reverse logistics practice implementation. Findings show that reverse logistics practice not only helps in regulatory compliance but also brings immense opportunities for ensuring sustainability and lowering operational expenses. The research provides helpful implications for Saudi pharmaceutical firms to optimize their reverse logistics practices more economically and sustainably, providing opportunities for solving drug return and disposal problems. Keywords: Reverse Logistics, Pharmaceutical Sector, Saudi Arabia, Sustainability, Regulatory Compliance, Supply Chain Management, Operational Efficiency, Cost Saving, Drug Disposal, Environmental Concern, Technology Advances.
  • PublicationRestricted
    Design and Modelling of Photovoltaic Bifacial Solar System for Grid Connected System at Effat University
    (Effat University) Bajunayd, Nada; Basulayb, Albatol; Alkhayyat, Raghad; Bamakhsh, Dana; S21107109; Abdul Majid, Mohammed; Electrical and Computer Engineering
    This study presents the design, modeling, and performance evaluation of a grid-connected bifacial photovoltaic (PV) system for Effat University in Jeddah, Saudi Arabia. The objective is to assess whether bifacial solar technology, combined with single-axis horizontal tracking, can outperform traditional monofacial systems in high-irradiance environments. The proposed 24.64 kWp system was designed within a 286.31 m² open-area site, utilizing Jinko 440 W bifacial modules mounted on horizontal single-axis trackers to maximize exposure to both direct and reflected irradiance. Performance simulations were conducted using PVsyst v8.0.15 and Helioscope, incorporating real meteorological inputs, ground-albedo effects, temperature variations, and soiling losses. The system demonstrated an annual energy yield of 57,398 kWh, a specific production of 2,329 kWh/kWp, and a performance ratio of 79.36%. These results confirm that bifacial modules provide a significant enhancement in energy generation, driven primarily by rear-side irradiance gains and improved sun-tracking geometry. The analysis also highlights the primary factors influencing system performance, including high ambient temperatures and dust accumulation, both characteristic of desert climates. Overall, the findings demonstrate that bifacial PV systems with single-axis tracking represent an efficient and practical solution for campus-scale renewable energy deployment in Saudi Arabia, supporting Effat University’s sustainability objectives and contributing to the national clean-energy targets outlined in Vision 2030.

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