Loading...
Future X Statdium
Alsadiq, Shatha
Alsadiq, Shatha
Citations
Altmetric:
Type
Supervisor
Date
Collections
Research Projects
Organizational Units
Journal Issue
Abstract
Like people, cities have distinct personalities, rich histories, and desires that are just waiting to be heard. By creating a unified visual and experiential identity that appeals to both locals and tourists, city branding architecture serves as a link between these intangible attributes and the material world. It is a strategic framework that includes public spaces, cultural programs, urban design, and communication tactics to tell the city's story in an engaging and coherent way. It is not just a logo or tagline.This research paper proposes a Capstone project that follows the theme of City Branding and to design a project that contributes to the city branding and image in response to the directions of 2030 vision. Moreover, this paper will suggest a project in KSA, Riyadh city, study similar cases to the project type, propose a program, analyze a chosen site, and develop a design concept.