Effat University Institutional Repository
Welcome to the Effat University Repository, a service of Effat Library and Cultural Museum. This repository provides global and open access to scholarship and research output created by Effat University faculty, graduate and undergraduate students.
While the University Repository is accessible to the public, submission is limited to the Effat University community.
To submit your research, click here.
If you have any questions, please email us at repository@effatuniversity.edu.sa
Communities in Effat University Repository
Select a community to browse its collections.
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A Mother I Never HadThis research aims to understand the effects of divorce, specifically infidelity, in the Middle East. The topic discussed aims to understand the correlation between long-term emotional damage among children who have witnessed or experienced a parent committing infidelity. This research also aims to understand the effects of divorce on young children as they grow up
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Personalized Travel Recommendations and Marketing Automation for Saudi Arabia: Harnessing AI for Enhanced User Experience and Business GrowthThe tourism and hospitality sector in Saudi Arabia has experienced rapid growth in recent years, attracting a large number of domestic and international travelers. To further enhance the user experience and drive business growth, this research project focuses on the development of a personalized travel recommendation engine and automated marketing system that harnesses the power of AI. By leveraging machine learning algorithms, customer reviews, location data, and personal preferences are analyzed to offer tailored travel and accommodation suggestions within Saudi Arabia. The project aims to significantly improve the user experience by providing personalized recommendations that align with individual preferences and interests. Additionally, the research explores the generation of targeted marketing ads from positive reviews, automating the process and enabling small businesses to effectively promote their offerings. The expected impact of this project is to increase bookings and foster business growth in the tourism and hospitality sector within Saudi Arabia. The outcomes of this research will contribute to the advancement of AI-driven solutions in the context of personalized travel recommendations and marketing automation, benefiting both travelers and businesses in Saudi Arabia's thriving tourism industry
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Impact of the Tourism Industry on Economic Growth in Gulf Cooperation Council (GCC) Countries.Tourism forms part of economic, cultural, and social occurrence that comprises the movement of people from one region or country to another. The essence of tourism is to explore different environments either professionally, for business, or personal reasons. This study discusses the relationship between tourism and economic growth in the GCC, exploring the impact of Inbound Tourist Arrivals (ITAs) and Inbound Tourist Receipts (ITRs) alongside key economic indicators. The literature review illustrates the role of foreign investments, political alliances, and challenges faced by GCC nations in fostering tourism. Methodologically, a quantitative approach is employed, utilizing economic indicators like ITAs, ITRs, unemployment rates, labor productivity, and gross capital formation. Surprisingly, the findings reveal nuanced dynamics, with ITRs exhibiting a complex influence on economic growth. Moreover, each GCC nation demonstrates distinct patterns in tourism indicators. The discussion interprets these findings, urging policymakers to consider diversified tourism strategies, strengthen economic fundamentals, and reevaluate metrics for tourism contributions. Collaboration among GCC countries is emphasized, with an eye on continuous monitoring and adaptation to dynamic global trends. The study significantly contributes to understanding the intricate interplay between tourism and economic growth in the GCC, challenging conventional wisdom and offering pragmatic recommendations for policymakers. Future research should build upon these insights, fostering a comprehensive understanding of this symbiotic relationship.
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Effects of Physical Exercises on the Well-being of PeopleIn a world that is changing at a head-whipping speed, health is a critical factor in Saudi Arabians’ lives. People employ physical activities to enhance their well-being. This study discusses and details the relevance of physical activities and particularly looks at how physical activities influence the well-being of individuals. To come up with results and recommendations, this research utilized questionnaires where people answered several questions in relation to physical exercises as well as well-being.
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The Effect of Language Barrier in Work Related Stress in Non – Arabic WorkersIn present day society, it is common for people from different backgrounds to be working under the same company. Studies show that employees experience higher levels of stress when operating in a second language. However, there is not a lot of research that looks into language related stress that may be faced by workers in Saudi Arabia who are not familiar with the national language. This study uses qualitative methods to understand their experience with the Arabic language specifically if they experience any stress related to language ability. Six participants who were working in Effat University were selected using convenience sampling and were interviewed. This study showed that the workers had mostly beginner level of proficiency in Arabic and experienced stress during meeting, when understanding written material and while speaking with colleagues who were not fluent in English. The participants also shared some factors that prevents them from improving the ability in Arabic. This study shows the importance of language related classes in helping to mitigate language barriers in multinational workplaces.