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dc.contributor.authorLacsina, Nadine
dc.contributor.authorYeh, Aiden
dc.date.accessioned2023-03-15T09:29:43Z
dc.date.available2023-03-15T09:29:43Z
dc.date.issued2022-06-23
dc.identifier.citationLacsina,N. & Yeh,A.(2022).Keep social distance: The linguistic landscape of the major malls in Jeddah amid the COVID-19 pandemic. Topics in Linguistics,23(1) 39-61. https://doi.org/10.2478/topling-2022-0004en_US
dc.identifier.doihttps://doi.org/10.2478/topling-2022-0004en_US
dc.identifier.urihttp://hdl.handle.net/20.500.14131/675
dc.description.abstractThis study examines the linguistic landscape of the two major malls in Jeddah, Kingdom of Saudi Arabia, through social distancing posters and signs during the COVID-19 pandemic. The study draws on the conceptual framework of linguistic landscape theory, speech acts and semiotics to unveil language dominance, linguistic messages, image-text relations and poster elements that enforce social distancing. A survey questionnaire, primarily aimed at expats, was also administered to find out how they view and interpret the use of bilingual modes in disseminating the social distancing measures. The semiotic analysis reveals that Arabic and English are used in most of the posters, but Arabic remains the dominant language and the preferred medium of information dissemination. Speech acts analysis shows that representatives and directives facilitate implementation of social distancing. The findings also suggest that semiotic modes and signifiers (inscription and materiality) reinforce the effectiveness of the posters. Overall, the use of Arabic and English reflects the country’s stance on language policy and economic vision for Jeddah to be a truly global city amid the pandemic.en_US
dc.publisherSciendoen_US
dc.subjectlinguistic landscape, COVID-19, Jeddah, social-distancing posters, speech actsen_US
dc.titleKeep social distance: The linguistic landscape of the major malls in Jeddah amid the COVID-19 pandemicen_US
dc.source.journalTopics in Linguisticsen_US
dc.source.volume23en_US
dc.source.issue1en_US
dc.contributor.researcherExternal Collaborationen_US
dc.subject.KSAICTen_US
dc.title.projectKeep social distance: The linguistic landscape of the major malls in Jeddah amid the COVID-19 pandemicen_US
dc.source.indexScopusen_US
dc.contributor.departmentEnglish Academyen_US
dc.contributor.firstauthorLacsina, Nadine


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