Auqmented reality (AR) as a tool for evoking Urban memory of Jeddah historic Site

Abstract

Old Saudi cities have undergone dramatic changes over the last seventy years after the boom in the oil industry and urban developments. However, these transformations led to the neglect of the old urban fabric by destroying the traditional spatial organization, historic buildings, and city walls in different old Saudi cities. Consequently, many historical elements changed, and the traditions, lifestyle, spirit, and identity of the historical city disappeared, leaving the city without connections to the past or associated urban memory. The main goal of this research is to explore the potential application of augmented reality (AR) and test its validity and acceptance among visitors as a digital tool to evoke the physical urban memory and the disappearing urban heritage. Also, raise the cultural heritage awareness of visitors and tourists by promoting urban heritage sites and historical buildings. The research relies on the process of the scientific research methodology carried through multiple research methods — first, the analytical review of the historical background of using technology in cultural heritage domain and its interrelation with heritage interpretation. Second, the analysis of international case studies that utilized AR in historical and touristic sites; and finally, the augmented reality experiment simulation method through the application of AR in the historical district of Jeddah through old photographs and 3D modeling documentation. The AR mobile application going to be used by local visitors and tourists so that they could experience the AR simulation. Accordingly, the research anticipated a higher level of acceptance from the users of the AR tool and its utilization as a solution for documenting, recording, and managing heritage sites and improving their experience or ambiance.