Saudi Millennials and Luxury. An investigative study on the driving forces behind why Saudi Millennials buy Luxury Goods and services
dc.contributor.advisor | Tayachi, Tahar | |
dc.contributor.author | Shakouri, Raneem | |
dc.date.accessioned | 2023-11-08T07:41:33Z | |
dc.date.available | 2023-11-08T07:41:33Z | |
dc.date.submitted | 2022 | |
dc.identifier.uri | http://hdl.handle.net/20.500.14131/1097 | |
dc.description.abstract | Over the past couple of decades, GCC economies have become a major growth sector for the luxury goods industry. Many luxury brands including LVMH, Gucci and Hermes have been highly successful in penetrating Gulf Country markets, especially Saudi-Arabia. Many brands such as Prada and Mulberry have struggled gain a foothold in the Middle East (Amaldoss & Jain, 2005; Lynn & Harris, 1997; Worchel, 1992) Many analysts have ascribed the performance of luxury brands mainly to factors originating from the customer side such as meeting expectations of provision of Status and respect as they get noticed by others, great after-sales service, celebrity endorsements, perceived to be of high quality, and to reward oneself. Understanding the motivations of purchase can help a luxury brand to be able to profit from these rapidly growing and highly competitive Middle Eastern Markets such as Saudi-Arabia represents and it’s a research area worth exploring especially taking into account, Saudi Millennials Demographic Segment. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Effat University | en_US |
dc.subject | Luxury Goods | en_US |
dc.subject | Status and Class | en_US |
dc.title | Saudi Millennials and Luxury. An investigative study on the driving forces behind why Saudi Millennials buy Luxury Goods and services | en_US |
dc.type | Capstone | en_US |
refterms.dateFOA | 2023-11-08T07:41:34Z | |
dc.contributor.department | Entrepreneurship | en_US |