Loading...
Personalized Travel Recommendations and Marketing Automation for Saudi Arabia: Harnessing AI for Enhanced User Experience and Business Growth
Aljizawi, Jailan
Aljizawi, Jailan
Citations
Altmetric:
Type
Supervisor
Date
Collections
Research Projects
Organizational Units
Journal Issue
Abstract
The tourism and hospitality sector in Saudi Arabia has experienced rapid growth in recent years, attracting a large number of domestic and international travelers. To further enhance the user experience and drive business growth, this research project focuses on the development of a personalized travel recommendation engine and automated marketing system that harnesses the power of AI. By leveraging machine learning algorithms, customer reviews, location data, and personal preferences are analyzed to offer tailored travel and accommodation suggestions within Saudi Arabia. The project aims to significantly improve the user experience by providing personalized recommendations that align with individual preferences and interests. Additionally, the research explores the generation of targeted marketing ads from positive reviews, automating the process and enabling small businesses to effectively promote their offerings. The expected impact of this project is to increase bookings and foster business growth in the tourism and hospitality sector within Saudi Arabia. The outcomes of this research will contribute to the advancement of AI-driven solutions in the context of personalized travel recommendations and marketing automation, benefiting both travelers and businesses in Saudi Arabia's thriving tourism industry