Factors influencing the adoption of ethical ‘luxury’ in Saudi Arabia / by ; presented to the Faculty of Effat University, Jeddah, Kingdom of Saudi Arabia, Course Instructor Committee Members by Dr. Hanen Charni

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dc.contributor.advisorCharni, Hanen
dc.contributor.authorAlShahrani, Hessa R.
dc.contributor.departmentMarketingen_US
dc.date.accessioned2024-02-06T09:27:10Z
dc.date.available2024-02-06T09:27:10Z
dc.date.submitted2019
dc.description.abstractIt is been noticed recently that ethical consuming has been increased; consumer became more interested in ethical issues(Sudbury-Riley, L., & Kohlbacher, F. 2016). In this study, we developed a new concept which is “ethical luxury” as a new definition of ethical products segment; since Saudi Arabia conceder as one of the biggest markets of Luxury, we find it relevant to study the consuming of ethical products as a new type of “Luxury” in Saudi Arabia. We called it an ethical luxury because ethical products are pricy and not affordable in daily consuming bases for all income segments. That is why we consider it as a new type of luxury. In this study, we focused on the factors influencing consumers to adopt ethical luxury in Saudi Arabia. Based on the literature we chose these factors: intention to purchase, ethical consciousness, environmental concerns, subject norms, willingness to pay, and altruism. We used different exist measurement to measure our variables and find out the relationship between the factors and analyze by SPSS. According to the study, we found out that all the presented factors are affecting the intention to purchase except the ethical consciousness. The research will present a farther analysisen_US
dc.identifier.urihttp://hdl.handle.net/20.500.14131/1401
dc.publisherEffat Universityen_US
dc.subjectEthical consumingen_US
dc.subjectEthical luxuryen_US
dc.subjectEthical productsen_US
dc.titleFactors influencing the adoption of ethical ‘luxury’ in Saudi Arabia / by ; presented to the Faculty of Effat University, Jeddah, Kingdom of Saudi Arabia, Course Instructor Committee Members by Dr. Hanen Charnien_US
dc.typeStudent Projecten_US
dspace.entity.typePublication
refterms.dateFOA2024-02-06T09:27:12Z
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