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dc.contributor.authorJamalallail, Raghad
dc.contributor.authorBenSaïda, Ahmed
dc.contributor.authorTayachi, Tahar
dc.date.accessioned2023-05-07T07:40:25Z
dc.date.available2023-05-07T07:40:25Z
dc.date.issued2023-03-12
dc.identifier.issn1746-0077en_US
dc.identifier.doi10.1504/IJEF.2024.10054619en_US
dc.identifier.urihttp://hdl.handle.net/20.500.14131/778
dc.description.abstractThis paper investigates the relationship between stock prices and the online presence of companies. Mainly, we study the effect of the online presence of a company on its subsequent stock returns. Moreover, we examine the impact of companies’ engagement efforts and the popularity of their search-engine keywords on their stock returns. Based on the companies listed on the Dow Jones industrial average index, results suggest that stock returns are impacted by a change in online presence, as measured by search volumes. Nevertheless, the online engagement efforts show no significant relationship with the stock returns.en_US
dc.subjectonline presenceen_US
dc.subjectengagement effortsen_US
dc.subjectstock returnsen_US
dc.subjectVAR modelen_US
dc.titleCompany online presence and its effect on stock returnsen_US
dc.source.journalInternational Journal of Electronic Financeen_US
dc.source.volume12en_US
dc.contributor.researcherExternal Collaborationen_US
dc.subject.KSABUS , MGT & ACCTen_US
dc.source.indexScopusen_US
dc.contributor.departmentFinanceen_US
dc.contributor.pgstudent1en_US
dc.contributor.firstauthorJamalallail, Raghad


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