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    Company online presence and its effect on stock returns

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    Author
    BenSaïda, Ahmed cc
    Tayachi, Tahar cc
    Raghad, Jamalallail
    Subject
    online presence; engagement efforts; stock returns; VAR model
    Date
    2023-03-12
    
    Metadata
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    Abstract
    This paper investigates the relationship between stock prices and the online presence of companies. Mainly, we study the effect of the online presence of a company on its subsequent stock returns. Moreover, we examine the impact of companies’ engagement efforts and the popularity of their search-engine keywords on their stock returns. Based on the companies listed on the Dow Jones industrial average index, results suggest that stock returns are impacted by a change in online presence, as measured by search volumes. Nevertheless, the online engagement efforts show no significant relationship with the stock returns.
    Department
    Finance
    Publisher
    InderScience
    Journal title
    International Journal of Electronic Finance
    DOI
    10.1504/IJEF.2024.10054619
    ae974a485f413a2113503eed53cd6c53
    10.1504/IJEF.2024.10054619
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