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dc.contributor.authorLytras, Miltiadis
dc.contributor.authorPrasanta Kr Chopdar
dc.contributor.authorJustin Paul
dc.contributor.authorNikolaos Korfiatis
dc.date.accessioned2023-03-14T09:54:24Z
dc.date.available2023-03-14T09:54:24Z
dc.date.issued2022-02-01
dc.identifier.issn0148-2963en_US
dc.identifier.urihttp://hdl.handle.net/20.500.14131/650
dc.description.abstractBuilding on the stimulus-organism-response (S-O-R) theory, this study identifies and empirically tests the prominence of various technology-related, consumer characteristics, and situational variables (Stimuli) on fostering impulsive habits among mobile shoppers. We further examine the direct and indirect effects of consumer impulsiveness on the use of multiple shopping applications for online purchases. Data collected from 275 mobile shopping application (app) users through an online survey were analyzed using partial least square structural equation modeling (PLS-SEM). Results confirm the significant impact of mobility, personalization, product assortment, and hedonic motivation on impulsiveness, except the app's visual appeal. Impulsiveness was found to be strongly correlated with users' intention to install another shopping app, whereas consumers behavioral intention was a significant precursor of their multiple app usage behavior. The findings apprise managers of the role of impulsiveness in encouraging split loyalty among mobile shoppers and prescribe new strategies for sustained use of shopping platforms.en_US
dc.publisherElsevieren_US
dc.subjectStimulus-Organism-Responseen_US
dc.subjectMobile Shopping Appsen_US
dc.subjectSwitching Behavioren_US
dc.titleExamining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppersen_US
dc.source.journalJournal of Business Researchen_US
dc.source.volume140en_US
dc.contributor.researcherExternal Collaborationen_US
dc.source.indexScopusen_US
dc.source.indexWoSen_US
dc.contributor.departmentComputer Scienceen_US


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