The metaverse concept gained traction, notably in 2021, when Facebook changed its name to Meta and Nvidia's CEO stated that the company's next step would be establishing a metaverse. However, the historical context is rarely presented; in 1992, American author Neal Stephenson's science fiction novel Snow Crash introduced the metaverse concept for the first time. In Snow Crash, the protagonists morph into avatars and function in the metaverse, a three-dimensional (3D) virtual Reality. This notion evolved and took on several shapes. Augmented Reality, Virtual Reality, lifelogging, and Mirror World users have significantly impacted an individual level and society in various fields such as education, health, and the workplace. This research paper is determined to measure the potential of gen z in the Kingdom of Saudi Arabia to adopt the concept of the "metaverse workplace" by developing a thorough grasp of the factors that influence the Saudi Z - generation's attraction to the digital realm of the metaverse as a new career prospect for future growth. Using Google Forms, a quantitative questionnaire with 18 items was employed as the data collection strategy for the methodology. Range from short answer questions to ranking questions to multiple choice questions. to the intended audience. Which are "Gen Z," who are now enrolled in universities. The number of respondents are 250 and the results show that performance and facilitating conditioning are the most significant elements to the process of adopting the metaverse work place . Due to the paucity of research on this topic in Saudi Arabia, this study has added to the body of knowledge in this area.

Today, Saudi Arabia has a very competitive market: therefore, understanding the effect of different marketing tactics is essential. Saudi Arabia's startup funding has drastically increased in 2022 and is continuing to grow more than 20 times in five years to reach $1.2 billion (Saudi Arabia to Grow at Fastest Pace in a Decade, 2022). Shelf-based scarcity in the form of relative stocking level depletion significantly affects consumer preferences (van Herpen et al. 2009). Previous studies found that shelf-based scarcity drives consumers to draw inferences that the scarcer alternative is both more popular and of higher quality. This article tests this theory out in the scope of Saudi Arabia. In addition, a long stream of previous studies found that Scarcity tends to impact preferences only for desirable goods and when consumers believe that scarcity was caused by market forces and not accidental or non-market such as a missed delivery (see, e.g., Verhallen 1982). Demand-driven scarcity is implied by product popularity increasing the product's value and preference. Product exclusivity and uniqueness are attributed to supply-driven scarcity, satisfying consumers' need for uniqueness and desire to display social status . Many retailers and merchandisers don’t understand the importance of the shelves in their markets how to leverage them and their effects on consumers’ behavior. In addition, not enough research is done on shelf-based scarcity in Saudi Arabia. This article addresses these problems to successfully guide retailers and merchandisers to arrange their shelves in a way that will affect their in-store customers in positively. This research used a quantitative approach because it’s more efficient. The target population were people living in Saudi Arabia. Data was collected through an online survey method since its convenient and easy. The survey was used to test out the effect of shelf-based scarcity alone excluding any other factors that may affect consumers choice such as price and brand name. The survey link was randomly sent to residents in Saudi Arabia. SPSS software and the one-way ANOVA test was used for analyzing the collected data. This paper suggests that shelf-based scarcity shouldn’t be used as a marketing tactic in Saudi as consumers believe it’s a non-market force and won’t affect their perception of quality nor popularity. The study’s result suggest that Saudi consumers believe that scarcity is caused by non-market; Therefore, shelf-based scarcity negatively affects Saudi consumers.

Tourism is one of the most prominent and constantly expanding industries in Saudi Arabia, with a boost in the entertainment and cultural heritage fields. While religious pilgrimages still comprise most of Saudi Arabia's tourism, the recreational tourism industry is expanding. Saudi Arabia has grown as a unique tourist destination in recent years, yet its maximum potential remains untapped. Therefore, this study plays a significant role in gaining the audience's attention towards the tourism industry. The Saudi government has stepped up its efforts to promote Saudi Arabia to international tourists as the Kingdom grows in popularity as a travel destination. This study intends to investigate the impact of advertising methods using different media on the Saudi tourism industry and help us formulate the study's research question. The research question in this study is: "How effective are Saudi Arabia's Giga projects, and how successful are they in influencing the rapid growth and development of the tourism industry? The literature is reviewed by different researchers, academics, and scholars who have previously conducted research on similar subjects. The research is quantitative in nature and employs a cross-sectional study design. In terms of data collection, a survey questionnaire is used with closed-ended research questions. The target sample belongs to international audience, and it is selected by the methods of convenience sampling. A sample of 100 research participants belonging to different nationalities is selected. During the year 2020, the global economy was expected to decrease by 4.4 percent, according to the October World Economic Outlook. Tourism-dependent economies experienced a far greater decline. The findings of this research will display the growth of Saudi tourism services using tourism marketing, Saudi Arabia's challenges to media advertisements and campaigns, the effect of local advertising on tourists, and tourist responses.

As the market offerings are increasing and new deferent alternatives of these offerings are being introduced to the market every day, marketers are coming up with deferent ways and concepts to promote their products or services. The deferent ways and concepts that are used in promotion help in differentiating between the offerings that the market has. This research aims to understand the meaning of nostalgic marketing and its effect on the market of Saudi Arabia. This study will highlight the importance of nostalgic marketing and the respond that it generates in the market of Saudi Arabia. The target population will be the population of Jeddah. Survey method will be used where the survey participants will be more than 100. The survey will be carried out using digital survey forms e.g.: iPad, tablet etc. The findings of this research According to the report, tailored advertisements are the most effective nostalgic stimulus in Saudi Arabia, followed by joyful memories, communal nostalgia, and cultural nostalgia, with digital nostalgia being the least successful nostalgic notion employed in this market. When the five nostalgia triggers are applied in marketing, they might elicit three different emotions from the Saudi market: emotional, cognitive, and behavioral reactions. These reactions can occur as a single reaction or all three at the same time from the same commercial, and they can come as a and out come from the market after multiple advertisements were placed in it. According to the poll, joyful memories and communal nostalgia stimuli will elicit an emotional response the majority of the time, whereas tailored advertisements, cultural nostalgia, and digital nostalgia will elicit a cognitive response.