RSS 1.0Supply Chain Management
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Social Media Influencers’ Impact on Demand Forecasting: A Case Study in the Saudi Cosmetics IndustryThis study examines the impact of Social Media influencers on demand forecasting in the Saudi cosmetics industry. Influencers have become an essential part of today’s marketing landscape, as they can shape consumer’s perceptions, drive engagement, and enhance brand visibility through authentic connections with their audience. Their impact extends beyond traditional advertising methods, enabling brands to reach target demographics more effectively and fostering consumer trust and loyalty. I analyzed how influencer marketing strategies impact product demand and consumer purchasing decisions within the Saudi cosmetics industry through a case study approach. I applied qualitative and quantitative methods, including surveys and sales data analysis to assess these influencer campaigns' effectiveness. The findings imply a significant correlation between influencer engagement and increased demand for cosmetic products, underscoring the critical role of social media presence in modern marketing strategies. This research contributes to understanding demand forecasting by integrating social media dynamics and provides valuable insights for industry stakeholders. By examining the intersection of influencer marketing and consumer behavior, I aim to offer recommendations to help brands optimize their marketing efforts and adapt to the rapidly evolving digital landscape.
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A MULTI-METHOD APPROACH: EVALUATING FORECASTING TECHNIQUES FOR ATTENDANCE AT THE 2034 FIFA WORLD CUPThe FIFA World Cup is a significant sporting event that attracts millions of fans worldwide and promotes international friendship. It is essential for host countries to make precise predictions about the expected number of spectators for the 2034 World Cup to enhance preparation and ensure a positive experience for both fans and athletes. The study aims to provide accurate forecasts of attendance turnout at the FIFA World Cup, highlighting various factors that can impact attendance figures. Historical attendance data from the official FIFA website was used, and two weighted moving averages were applied to predict attendance for the 2030 and 2026 World Cups. This study also aims to enhance sports event management by creating a thorough model for predicting fan attendance, such as Bias (BIAS) and Mean Absolute Deviation (MAD) metrics. The study uses prediction models based on past data to forecast occurrences, considering both inputs and outcomes. The accuracy of these models depends on the quality and accessibility of data, the selection of appropriate models, and the validation procedures employed. The outcome helps to ensure that the host country, organizers, and other relevant parties have the necessary arrangements in place to host many international guests and contribute to the World Cup's overall success and legacy.
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Examining the Impact of Supply Chain Management Practices on Supply Chain Flexibility During the Covid-19 Pandemic with Supply Chain Risk Management Culture as a ModeratorThe Covid-19 pandemic has affected supply chains around the world, it has tested the true resilience of businesses in every sector. Emerging economies are not as developed in supply chain management as developed economies and the pandemic severely affected numerous economic sectors resulting in devastating economic performance. This research focuses on examining how the regular supply chain management practices (SCMPs) have impacted the supply chain flexibility with supply chain risk management culture as a moderating variable during the pandemic. This study was conducted through an online based questionnaire. Data were collected from 283 manufacturing companies that presented different industrial sectors in Egypt. The data was analysed using partial least squares technique. The results indicated that strategic supplier partnership, customer relationship practices and information sharing are the three SCMPs which positively affect supply chain flexibility. Moreover, the supply chain risk management culture positively moderated the impact of strategic supplier partnership, customer relationship practices and information sharing on supply chain flexibility.
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A study on engaging employees in adopting green logistics practices: the case of logistics service providers in EgyptProviding green logistics services became a major marketing tool for logistics service providers (LSPs) to become recognised members of global and sustainable supply chains. In the Middle East and specifically in Egypt, the adoption of green practices is still in its infancy. And according to previous research such as in Elbarky and Elzarka (2015) and Elnakib and Elzarka (2014), organisation culture and employees' engagement are essential for the adoption of new green supply chain practices. Therefore, this research would investigate the role of employees' engagement in logistics service providers in Egypt towards adopting green logistics practices. This research is conducted through an online survey that targets all the registered logistics service companies in Egypt. The contribution of this research is presented in examining the interactions between the employees' engagement in LSPs in Egypt and the adoption of green logistics practices.
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A study on using lean, agile, resilient and green index to assess the sustainability of Egyptian FMCGs supply chainsSustainable or green supply chain (GSC) management has gained significant importance over the past few years in Egypt as global awareness on preserving natural resources and the environment have been increasing. Sustainable operations of the supply chain became an essential requirement for Egyptian products to enter the European and the American markets which are the two major exports’ markets for Egypt. Therefore, this research would assess the leanness, agility, resilience and greenness of Egyptian fast-moving consumer goods (FMCG) supply chain by the use of the lean, agile, resilient and green (LARG) index proposed by Azevedo et al. (2016). This research will use the case study approach in assessing the practices of three major FMCG companies’ supply chains. Conducting this assessment on a set of companies and to their supply chain will allow the researcher to benchmark the performance of the supply chain members; thus, highlighting the gaps and emphasising on the improvement opportunities.
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EFFICIENT CROWD MANAGEMENT DURING HAJJ: CHALLENGES, INNOVATIONS, AND FUTURE DIRECTIONSThe Hajj pilgrimage, one of the largest annual mass gatherings globally, presents significant challenges in crowd management due to the sheer volume of participants and the geographical constraints of the event. This literature review explores the multifaceted strategies employed to ensure the safety and efficiency of pilgrim movement during Hajj. By examining historical incidents, current practices, and technological advancements, this review identifies critical success factors and areas needing improvement. Key strategies include the integration of advanced surveillance systems, real-time monitoring, and predictive analytics to manage crowd density and flow. The implementation of sophisticated communication networks and mobile applications has enhanced coordination and information dissemination among authorities and pilgrims. Additionally, infrastructural modifications and strategic planning based on crowd science principles have been pivotal in mitigating risks. Despite these advancements, challenges such as cultural sensitivities, logistical complexities, and the dynamic nature of crowd behavior persist. The review concludes with recommendations for future research and practice, emphasizing the need for continuous innovation and collaborative efforts to enhance the safety and experience of millions of pilgrims undertaking this sacred journey.
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Covid-19 and Supply Chain Vulnerabilities in the Saudi Pharmaceutical Industry - Risk Mitigation Strategies.The Covid-19 virus, declared a global pandemic by the World Health Organization on 11th March 2020, has left a huge impact on supply chains. The disparities between supply and demand caused great concerns for multinational organizations, as companies struggled to manage their supply chains effectively. This has elicited research questions on the impact of pandemics on supply chain resilience and risk management. As a result. there was a significant amount of related work in literature evaluating the impacts of the pandemic on supply chains. Nonetheless, there is a lack of existing literature tailored to address the impacts of COVID-19 on supply chain vulnerabilities in the pharmaceutical industry in Saudi Arabia. Moreover, existing literature has failed to effectively devise mitigation strategies to implement in the Saudi pharmaceutical industry and enhance resilience. Therefore, this paper aims to investigate the correlation between supply chains and COVID-19 and asses the impacts it had on the supply chain of pharmaceutical companies based in Saudi Arabia. In addition, it seeks to emphasize the importance of enhancing future pharmaceutical supply chains in Saudi Arabia by proposing adequate mitigation strategies. This research employs a questionnaire that was targeted to individuals working in the pharmaceutical industry in Saudi Arabia to assess their understanding of the disruptions caused by the pandemic and gain insight into their experiences. Findings from this study revealed that there were significant impacts of COVID-19 on the supply chain of pharmaceutical companies in Saudi Arabia and highlighted the need for strategies to mitigate risk in the future.
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Forecasting Downloads for Gacha Games: A Comparative Study of Predictive Models & User Acquisition StrategiesOur research aims to help game developers enhance the quality of Gacha games and increase their popularity among players. We used forecasting techniques and a survey of 177 participants to predict the number of downloads and identify common issues leading to player attrition. Our findings suggest accurate forecasting and issue resolution can boost downloads and player retention rates. Linear regression was the optimal method for predicting the number of downloads for Genshin Impact V3.4, with a predicted count of about 3.85 million. In contrast, exponential smoothing was the most accurate method for Honkai Impact 3rd, with a scheduled download count of 25.96 thousand. We collected data from reputable sources, including Statista, VG Insights, research articles, and YouTube videos. Our research offers practical recommendations for game developers seeking to enhance the quality of their gacha games and their popularity among players.
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Assessing the Efficacy of Risk Mitigations & Preventions in Supply Chain Risk Management Using Fmea & Paired T TestThis study aims to assess the efficacy of risk mitigation and prevention strategies in supply chain risk management (SCRM) using failure mode and effects analysis (FMEA) and paired t-test. The research is particularly relevant in the context of Industry 4.0 and Supply Chain 4.0, which introduce new technological risks and disruptions. The paper discusses the significance of SCRM in the Industry 4.0 era, the different types of supply chain risks, and the importance of quality management and Six Sigma methodologies for SCRM. The paper employs previous studies where FMEA was used to identify and prioritize risks to implement risk mitigations to reduce risk, and a paired t-test to evaluate the effectiveness of risk mitigation and prevention strategies. The findings aim to provide insights that can help organizations enhance the resilience and sustainability of their supply chains in the face of emerging challenges.
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Enhancing Supply Chain Efficiency through Railway Logistics for the Industrial Regions in Saudi ArabiaRailways logistics have been developed since the 19th century; however, until today, utilizing the characteristics of the railway to provide a sustainable supply of raw materials to the industrial regions from the logistics hub increases the efficiency of their supply chain. Supplying raw materials from the logistics hub to the industrial regions grants cost reduction, reliability of the manufacturer’s material supply, positively affecting production capacity, restocking interval time, and social and environmental responsibility. The objective of this study is to highlight the benefits of railway logistics to enhance the economy and improve operational capacity. This research used a mixed method to highlight critical elements of railway freight characteristics and compared them to truck freight characteristics to view the limitation of each approach to decide the optimal solution for the case via cost, environment, social economy, and future potential. The outcomes of this study will be valuable to both the industry manufacturers and the economy.
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IMPACT OF COVID-19 IN SUPPLY CHAIN INTERGRATION PROCESSCovid-19 is a highly infectious respiratory virus that has caused a significant threat to different countries in the world. To curb the spread of the virus, various governments have formulated measures and restrictions on multiple parts of their nations, and the economy has been dramatically affected. Such efforts include restricted movements and total lockdowns in most affected places. The supply chains globally have been disrupted, and putting up with the demands in the market has become difficult. The lockdowns have affected the supply chain integration process as various organizations try to adapt to the new normal. This paper focuses on the challenges facing the supply chain integration process during the pandemic. The paper also focuses on how various supply chains adapt to the new normal caused by the covid-19 pandemic and the effective strategies to help the supply chains maintain efficiency during the pandemic. To evaluate the extent of the covid-19 impacts, this paper surveyed various public and private organizations. The participants in the study gave their views on the multiple impacts of the covid-19 on the supply chain integration process. The opinions provided by the respondents established practical recommendations on improving the resilience of the supply chains at the present times and in future.
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Analyzing the causes and impact of essential medicines and supplies shortages in the supply chain of the Ministry of health in Saudi Arabia: A quantitative survey studyBackground: Investigating the causes and impact of essential medicines and supplies shortages in the supply chain of the MOH in Saudi Arabia could be the initial step in setting innovative strategies for mitigating this issue. This study aimed to identify the key factors contributing to essential medicines and supplies shortages in the supply chain of the MOH in Saudi Arabia and assess their impact on healthcare delivery. Methods: A structured questionnaire was designed to collect relevant data on the causes and impact of essential medicines and supplies shortages. A representative sample of healthcare professionals, from various healthcare MOH facilities in Saudi Arabia. The Statistical Package for the Social Sciences (SPSS) software version 26 was used for the data analysis. Results: A total of 379 respondents participated in the study, 73.7% were males, 51.2% were aged 36–45 years, 23.5% were supply chain professionals, and 32.9% reported an experience of >15 years. 90.0% of the participants reported that they personally have experienced shortages of essential medicines and supplies in the MOH supply chain in KSA. Inadequate planning, forecasting, and procurement were identified as the most significant contributing factors for shortages by about half (48.5%). At least two-thirds of the participants agreed with all strategies adopted for mitigating the issue of shortages. Conclusions: The impact of shortages on patients and healthcare professionals was found to be substantial. The study also identified several key strategies to reduce shortages that received strong support from the participants.
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APPLIED SERVICE BLUEPRINT IN A CLINIC AND A DRIVING SCHOOL IN JEDDAHThis dissertation investigates the application of the service blueprint approach in clinics and driving schools in Jeddah, with a focus on improving safety standards and service quality. By exploring the potential benefits, challenges, and implications of the applied blueprint methodology, the research aims to contribute insights for optimizing both clinical procedures and driver education programs. The concept of blueprint and how to put it into practice in a real-life case study in Jeddah, Saudi Arabia. The study reveals significant findings from case studies conducted at X Clinic and a prominent driving school in Jeddah, shedding light on the experiences of patients and learners. In the concluding, which also included some useful recommendations based on the results and analysis chapter. These will help Jeddah Driving School improve its business development strategies and service quality procedures moreover the clinics The observations and recommendations provided aim to enhance the overall service delivery process in these essential domains.
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The Evaluation inventory forecasting techniques is a case study in Saudi AirlinesInventory management professionals in the supply chain often face the challenge of anticipating future product sales to achieve customer satisfaction while reducing inventory costs. Although several forecasting methods are available, some might be difficult to implement due to complex processes or unreliable sales data. This study will apply different forecasting techniques using proposed datasets to provide a general guideline for sales forecasting in time series. The main goal is to help supply chain management professionals understand the prediction performance measures and choose the best forecasting method for their needs.
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Optimizing Supply Chain Dynamic, A Comparative Analysis of Kanban with Six Sigma in the Food Beverage IndustryTo enhance efficiency and reliability, this study investigates the benefits of implementing Kanban Lean Practice to support reconfigurable just-in-time (JIT) supply operations. JIT delivery guarantees lean production, which is essential to reduce inventory and capital hoarding, restricted only to raw materials. By reviewing relevant literature, this research project highlights the significance of establishing dependable and adaptable supply chains in the industry to cater to demand diversification while using various raw materials and components at the beginning of production flows. Although physical Kanban cards have limitations when applied to mass customization and the industrial era, Kanban is still a potent JIT strategy with visual indicators that can activate demand diversification. Therefore, The purpose of this paper is to evaluate how well Kanban systems can accommodate demand heterogeneity, resulting in more reliable supply chains and production lines.
