Now showing items 1-20 of 183

    • Effects of Physical Exercises on the Well-being of People

      Javed, Uzma; Hayeedureh, Eman; Marketing
      In a world that is changing at a head-whipping speed, health is a critical factor in Saudi Arabians’ lives. People employ physical activities to enhance their well-being. This study discusses and details the relevance of physical activities and particularly looks at how physical activities influence the well-being of individuals. To come up with results and recommendations, this research utilized questionnaires where people answered several questions in relation to physical exercises as well as well-being.
    • Conceptualizing the employee perceived value: Contribution of literature in customer value

      Charni, Hanen; No Collaboration; NA; 0; 0; Marketing; 0; Charni, Hanen (International Business Information Management Association, 2018)
      Beaucoup de chercheurs considèrent que la création de valeur constitue un atout incontournable pour les entreprises qui veulent réussir, se différencier et acquérir un avantage compétitif (ex. : Woodruff, 1997; Christopher, Payne et Ballantyne, 2002; Khalifa, 2004; Eggert, Ulaga et Schultz , 2005; Gao, Sirgy et Bird, 2005; Smith et Colgate, 2007; Sánchez-Fernández et Iniesta-Bonillo, 2007; Ruiz et al.,2008). Certains auteurs vont meme jusqu'a en faire la raison d'etre de toute entreprise et le fondement de toute activite marketing (holbrook, 1994; Slater, 1997). Woodall (2003) la decrit comme etant <> et d'autres auteurs (Sheth et Uslay, 2007 ; Ruiz et al., 2008) la considèrent comme « le nouveau paradigme marketing. Traditionnellement,la mise en place d'une telle strategie (de creation de valeur) s'inscrit dans le cadre d'une culture organisationnelle donnant la primaute au client et a ses besoins(orientation client) et suppose la possession ainsi que la combinaison de ressources uniques, difficiles à imiter, qui sont valorisées par les clients (Slater, 1997 ; Harmsen et Jensen, 2004).
    • The impact of work life balance on employee attitudes and behavior in health care sector

      Charni, Hanen; Alabaidi, Ameera; Marketing
      The research investigates The impact of video tutorial and reviews through social media on customer's purchasing intention. That surround the statement of Measure the response of purchasing intention toward customer-generated content (CGC) activities on social media including tutorials and reviews. This aims to Study the power of CGC and its impact on purchasing intention factor, Evaluate the depth of the relationship between social media and consumer behavior, and Investigate the impact of CGC as an external factor influencing purchasing intention. Research questions discover that priority of checking videos and reviews represent 34% in engagement measurement. Moreover, The element of the influencer in video tutorial components is more influence in purchasing intention. and people are responding to the caveat is more than the encouragement. The methodology was using questionnaires to Adult females aged between 18 to 50 followers of social media and reviewers, to study their response of purchasing intention to cosmetics and personal care products. with 222 respondents from the kingdom of Saudi Arabia.
    • The potential market of restaurants franchise in Saudi Arabia : a case of Olive Garden

      Charni, Hanen; Babatin, Nada Omar; Marketing
      Background information: The popularity of foreign cuisine in Saudi Arabia is growing rapidly. As a result, sales of international food corporations are boosted up like anything in the market. They have just altogether changed the concept of managing fast food businesses from the orthodox commanding jobs, which were run from behind the desk, by performing day to day business works in the outlets and managing the business personally. In the recent past, we have seen an increase in millennial travelers in Saudi Arabia. Objective of the study: The research seeks to explore the potential market of Olive Garden in Jeddah City, Saudi Arabia, and whether it will be a successful investment or not. Methodology: The study used both the qualitative and quantitative research methods to investigate the objective of the study. The study used a survey to collect the data. The data was analyzed using the pie charts. Results: The study found that the Italian restaurants are popular among the residents of Jeddah. The study also found that the Italian restaurants offer best services to the customers in the food and service industry. The study also found that the majority of the participants were satisfied with Italian restaurants. Conclusion: The study concluded that Jeddah city provides a good opportunity of establishing a new Italian franchise for “Olive Garden.”
    • The quality of the internal relationships and its impacts on the employee outcome

      Charni, Hanen; 2018; Shebaili, Haneen Omar; Human Resource Management
    • The role of the psychometric test in personality job fit

      Charni, Hanen; Bustagi, AlBatul H.; Marketing
    • Shopping online through apps

      Charni, Hanen; Quresh, Fatema; Marketing
      Due to globalization shopping online has grown to its peak, many businesses small and big are conducting businesses online through their websites. This allows them to get access to a wider market and leading to more exposure. What’s new to this concept of selling online is using smartphone Apps to improve businesses and get more exposure. In the developed world it has been noted that people are willing to shop through websites and are catching up with shopping through apps. It has been noted Saudi Arabia does have the technological advancement to allow its people to shop online through apps. This research is conducted specifically for the people in the kingdom. The research aims to look at the potential availability of the market in the Kingdom for shopping online through websites and apps. It was also look into reasons of why some consumers might be reluctant in using apps. The study conducted has relied on two main sources, namely secondary sources and questionnaire. The secondary sources helped get a better insight on shopping through online apps. The questionnaire helped to get a better understanding of the market that exists in Jeddah, how popular shopping through apps really is and what the barriers of shopping online through apps exist. It also looks into what can be done to improve this new concept. The results the researcher was able to conclude is that shopping online through apps isn’t as popular in Jeddah as it is else where the main reason being lack of required infrastructure that exists to have mails and orders be delivered at the door step of the consumer.
    • Social media as a new alternative to CRM in managing customer complaints and service recovery strategies

      Charni, Hanen; Al-hamdan, Aljoharah; Marketing
      Service quality plays an important role in affecting the customers' perception of the fast food restaurant; it can either lead to long-term relationship and attaining new customers or customers turn-over. Social media and its association with CRM systems have helped organizations with reaching out to various prospects and in handling complaints. So many scholarly literatures have examined the use of social media and CRM and analyzed their effectiveness in managing complaints and in creating customers' generated contents. This study conducted has relied on secondary sources which were provided from McDonald's database and the company's record to answer the research questions. These sources helped getting a better insight on different customers' complaint fi'om service failures and the corrective procedure needed to resolve and handle them effectively. The complaints were collected.from 300 customers.from different backgrounds. The result that this research was able to provide is that McDonald's is relying more on the social media as platform to reach out to customers. Yet, CRM is still one of the necessmy tools used to collect information about customers
    • Impact of CSR on Employee Job Satisfaction, Affective Commitment and Trust

      Charni, Hanen; Alsuraibi, Ghazal; Marketing
      This paper aims to investigate the impact of CSR on employee’s perception, job satisfaction, affective commitment and trust, in different companies in Jeddah, Saudi Arabia in the developing world. This study examines specifically the impact of CSR on employees’ attitudes and employees’ perception of the companies which applying CSR principles. Design/methodology/approach – Comparisons are made via survey data obtained from 86 employees from many different companies in Jeddah, Saudi Arabia SPSS program. The research instruments in all sections is illustrated to the most common measures in the literature used to evaluate the constructs and their interrelations, according to the proposed conceptual model of the study. Findings – The results reveal a positive and significant relationship between CSR and employees’ effective commitment satisfaction about their work at the organizations. Also, most previous studies have considered a direct effect on the CSR perceptions and affective commitment. This study extends the literature by conceptualizing the indirect mechanisms linking CSR to employees’ affective commitment.
    • The impact of diversity management on employees attitudes

      Charni, Hanen; Mogaddam, Danya; Marketing
    • The Impact of Reward on Motivation and Job Satisfaction : A comparative Study in the KSA

      Charni, Hanen; Alansari, Adwa'a; Marketing
      Motivation plays a significant role in the development of the employee’s performance over the years. It has gained worldwide popularity not only among the researchers but also practitioners, and hence, is a widely discussed topic in the field of human resources management. Motivation can be introduced to the employees through various forms out of which most organizations and employers practice reward system. The aim of this research is to compare the impact of reward on motivation and job satisfaction of the employees in the public and private sector of the KSA. This research is important as it look forward to understanding the difference in the two sectors regarding motivation and job satisfaction with respect to the reward system. The research used survey which comprised of 50 employees from private sector and 50 employees from public sector. The findings concluded that there was a degree of difference in the reward system in the motivation and the job satisfaction in the private sector and public sector employees in Jeddah, Saudi Arabia. The private sector employees have higher reward than that of public sector employees in terms of motivation and job satisfaction.
    • Impact of rewards and compensation on job satisfaction : Public and private educational sector of Saudi Arabia

      Charni, Hanen; Abdulhafith, Khawla; Marketing
      Motivation plays a significant role in the development of the employee’s performance over the years. It has gained worldwide popularity not only among the researchers but also practitioners, and hence, is a widely discussed topic in the field of human resources management. Motivation can be introduced to the employees through various forms out of which most organizations and employers practice reward system. The aim of this research is to compare the impact of reward on motivation and job satisfaction of the employees in the public and private sector of the KSA. This research is important as it look forward to understanding the difference in the two sectors regarding motivation and job satisfaction with respect to the reward system. The research used survey which comprised of 50 employees from private sector and 50 employees from public sector. The findings concluded that there was a degree of difference in the reward system in the motivation and the job satisfaction in the private sector and public sector employees in Jeddah, Saudi Arabia. The private sector employees have higher reward than that of public sector employees in terms of motivation and job satisfaction.
    • Impact of employee job satisfaction and commitment on customer perceived value: An original perspective

      Charni, Hanen; Brun, Isabelle; Ricard, Line; No Collaboration; NA; 0; 0; Marketing; 0; Charni, Hanen (Emerald Publishing Limited, 2020-04-16)
      Purpose The purpose of this paper is to analyse the impact of employee job satisfaction and affective commitment as perceived by customers on customer perceived value, more specifically its benefits dimensions. Design/methodology/approach A total of 652 panellists from a large Canadian polling firm self-administer a web-based questionnaire. To measure customer perceived value, a formative index is used which contributes to topical literature through a unique methodology. Hypotheses are tested using a structural equation model. Findings An analysis of the direct, indirect and total effects confirms the unique positive impact of employee job satisfaction and affective commitment, as perceived by customers, on the emotional, social, relationship and epistemic benefits, as well as on the formative index of customer perceived value. Practical implications Customer perceptions of employee attitudes (job satisfaction and affective commitment) represent a unique opportunity for banks to differentiate their value proposition in a hypercompetitive market. Originality/value This study is the first to consider customer perceptions of employee job satisfaction and affective commitment in relation to a formative index of customer perceived value and its related benefits dimensions.
    • Ads personalization: the impact of personalized advertising on consumer attitude toward brands In the Saudi context

      Charni, Hanen; Alhamed, Noor; Marketing
      Purpose – This paper aims to examine the impact of personalized advertising on consumers' attitude by identifying the perceptions of perceived personalization, perceived control, ad avoidance, ad skepticism, ad credibility, and click-through intention in the Saudi context. The digital industry has witnessed a huge surge in targeting and personalizing activities over the past few years. It allows industries to connect with their targeted audience in a more personalized way. However, consumer's attitude is not always positive neither negative toward the personalized advertisements, thus understanding attitudes toward this trend is significantly beneficial to academics and practitioners. Methodology/approach/design – Data were collected using a convenient sample of 148 representative of the behavior of consumers in the Saudi context in which 52.7% of total participants' average hours of using social media ranged between 3 to 7 hours. They were asked to complete a survey based on their perceptions of personalized advertising. Regression analysis, reliability, and ANOVA were used to evaluate the significances among the hypothesized impacts between the relationships. Findings – The results suggest that perceived personalization is negatively related to perceived control, less perceived control is negatively related to click-through intention, while ad credibility is negatively related to ad avoidance.
    • Determinants of customer’s willingness to write online reviews

      Charni, Hanen; Banamah, Yaman; Marketing
      The consumers now days are heavily relying on internet platforms through electronic devices. There are some determinants that influence the customers to write a record about any product and service after using it. Online reviews help also other customers to think about future purchasing from any website. Furthermore, online reviews have become a major source in marketing. The elements which make the customer write positive reviews include relationship, emotions, delight etc. customer relationship (customer service) is necessary to maintain customer satisfaction and loyalty. There is a relationship between customer relationship and customer satisfaction. Service quality plays a great role in customer satisfaction. It is necessary to promote email marketing, enhance human resource, networking machines and software. Try to adopt proper Web service composition and internet that is necessary to achieve the goal of standardized services. A complete web service composition provides interaction between services and users. It is based on web architecture and web efforts which help to resolve the issues of customers. Web service composition discovery contains a set of services in order to fulfill the needs of a user. Electronic media is serving all over the world and is delivering the ways of communication through microblog postings and e-mails. All these postings and emails greatly effect on customers mind and heart. The customer’s perceptions are necessary to get because they also help to foster trust i.e. the trust between organization and customer. Hence it is pretty true that all these become possible due to the availability of internet and IT.
    • Emerging trends in consumer’s behavior

      Charni, Hanen; Abdulati, Roola R.; Marketing
      Market is dynamic in nature and so is the consumer behavior which brings about change in trends due to the advancement in the technology. There are many factors that affect the consumer’s behavior thereby giving rise to new trends which are being portrayed in the market. They are interrelated to each other. The needs of the customers are changing accordingly with the change in the market. The aim of the research is to help identify the emerging trends in the consumer’s behavior in the KSA. The methodology of the research is quantitative in nature as survey (questionnaire) was used and SPSS analysis for the purpose of regression. The results of the research concluded that the emerging trends positively impact customer’s behavior in the KSA.
    • Employee World of Mouth and its Relation to the Employee Satisfation and Commitment in the bank in the KSA

      Charni, Hanen; Alalasi, Amwaj; Marketing
      Employees are important assets to the organization. They can even work as marketers for the promotion of the companies. It depends on the companies how they treat their employees as the employees can market their organization respectively based on how they are satisfied and committed to their work. Employee word of mouth is a more specific concept than the word-of-mouth as it is much broader. The employee word-of-mouth includes the social networking element of the employee referral process as it can influence as well as inform the applications which are initiated throughout the recruitment process. The aim of the research is to study the impact of employee word of mouth on the employee satisfaction and employee commitment in a private organization in the KSA. The methodology used in this research is quantitative in nature whereby survey is taken. The results show that there is a significant relationship between the EWOM, employee satisfaction, and employee commitment in the employees in the KSA.
    • Expectations of Saudi Females on the Market of Automobile Industry

      Charni, Hanen; Sendi, Muroj; Marketing
      After the females in Saudi Arabia got their driving license, the market of automobile industry is booming ever since. A lot of female drivers have approached it in hope of buying new cars. Apart from that, the promotions and advertisements have also seen significant impact due to the rising female drivers. This is relatively a new topic for studying as a part of academic research in terms of marketing. The aim of the research is to observe significant change in the marketing strategies of the automobile industry in relation to female drivers. The methodology used for this research is quantitative in nature due to the use of survey which will generate graphical data to understand the impact of Saudi females on the market of automobile industry. The results presented that the Mercedes – Benz is the most preferred car and female drivers mostly prefer quality over pricing and brand.