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  • Conceptualizing the employee perceived value: Contribution of literature in customer value

    Charni, Hanen; No Collaboration; NA; 0; 0; Marketing; 0; Charni, Hanen (International Business Information Management Association, 2018)
    Beaucoup de chercheurs considèrent que la création de valeur constitue un atout incontournable pour les entreprises qui veulent réussir, se différencier et acquérir un avantage compétitif (ex. : Woodruff, 1997; Christopher, Payne et Ballantyne, 2002; Khalifa, 2004; Eggert, Ulaga et Schultz , 2005; Gao, Sirgy et Bird, 2005; Smith et Colgate, 2007; Sánchez-Fernández et Iniesta-Bonillo, 2007; Ruiz et al.,2008). Certains auteurs vont meme jusqu'a en faire la raison d'etre de toute entreprise et le fondement de toute activite marketing (holbrook, 1994; Slater, 1997). Woodall (2003) la decrit comme etant <> et d'autres auteurs (Sheth et Uslay, 2007 ; Ruiz et al., 2008) la considèrent comme « le nouveau paradigme marketing. Traditionnellement,la mise en place d'une telle strategie (de creation de valeur) s'inscrit dans le cadre d'une culture organisationnelle donnant la primaute au client et a ses besoins(orientation client) et suppose la possession ainsi que la combinaison de ressources uniques, difficiles à imiter, qui sont valorisées par les clients (Slater, 1997 ; Harmsen et Jensen, 2004).
  • Impact of employee job satisfaction and commitment on customer perceived value: An original perspective

    Charni, Hanen; Brun, Isabelle; Ricard, Line; No Collaboration; NA; 0; 0; Marketing; 0; Charni, Hanen (Emerald Publishing Limited, 2020-04-16)
    Purpose The purpose of this paper is to analyse the impact of employee job satisfaction and affective commitment as perceived by customers on customer perceived value, more specifically its benefits dimensions. Design/methodology/approach A total of 652 panellists from a large Canadian polling firm self-administer a web-based questionnaire. To measure customer perceived value, a formative index is used which contributes to topical literature through a unique methodology. Hypotheses are tested using a structural equation model. Findings An analysis of the direct, indirect and total effects confirms the unique positive impact of employee job satisfaction and affective commitment, as perceived by customers, on the emotional, social, relationship and epistemic benefits, as well as on the formative index of customer perceived value. Practical implications Customer perceptions of employee attitudes (job satisfaction and affective commitment) represent a unique opportunity for banks to differentiate their value proposition in a hypercompetitive market. Originality/value This study is the first to consider customer perceptions of employee job satisfaction and affective commitment in relation to a formative index of customer perceived value and its related benefits dimensions.
  • Challenges and Opportunities Faced by the Students and Faculty Members

    Daou, Lindos; El Hajj, Cynthia; External Collaboration; NA; 0; 0; Marketing; 0; Daou, Lindos (Springer Nature Switzerland AG, 2023-12-28)
    This chapter examines the difficulties and opportunities that students and faculty members face within the context of higher education. Understanding the experiences and perspectives of students and faculty members is essential for enhancing the quality of education as a whole. The paper examines the various obstacles students face, including financial constraints, academic pressure, mental health issues, and the need to adapt to swiftly changing technology. In addition, it addresses the challenges faculty members experience, such as heavy workloads, limited resources, the pressure to publish research, and the need for professional development. In addition, the chapter describes the opportunities available to students and faculty members, including access to diverse learning resources, collaborative research opportunities, technological advancements, and the potential for personal and professional development. By recognizing these challenges and opportunities, institutions can create environments that foster learning, research, and the holistic growth of both students and faculty.
  • The Cultural Side of Entrepreneurship in the Middle East: Religion, Gender and Family

    Azouri, Marwan; Daou, Lindos; Entrepreneurship (Springer International Publishing, 2022-01-22)
    This chapter discusses the cultural side of entrepreneurship in the Middle East and how it influences business. In this context Hofstede developed a framework that explains how national cultures can influence organizational culture as well. We delve deeper into the discussion of the role of gender in entrepreneurship and focus on the limited role of women in the business world in the region. Another important element of culture is the role of the family, which traditionally has been the cornerstone for the sustainability of small businesses in the Middle East. Finally, the chapter concludes with looking at the importance of the role of religion as it affects businesses in the region, since religion has usually been considered a taboo subject for business. However, religion implicitly influences ways of doing business and routine practices in all organizations.
  • The critical success factors of restaurant franchisors in Lebanon

    Daou, Lindos; Nasr, Nathalie; Azouri, Marwan; External Collaboration; Marketing; Daou, Lindos (2023-01-05)
    This research aims to determine the effect of selected organizational factors on the success of Lebanese restaurant franchisors. It will identify the critical success factors of Lebanese restaurants facilitating their expansion and growth. The research is based on a quantitative study that examines the dependency of franchise success on five specific factors studied in this research (preset and definitive franchisee selection criteria, internationalization at a shorter length of time, years of experience in the food and beverage (F&B) and/or the franchise business, proportions of company owned outlets versus franchised outlet and short payback period on the return on investment (ROI) of the franchised outlet). Results revealed that success of franchising depends on a variety of factors some of which were already tackled in this research: internationalizing at the right time, years of experience in the F&B and/or the franchise business, and proportions of company owned outlets versus franchised outlets.
  • The Perceived Image of Nudity in Digital Advertisements

    Daou, Lindos; College Collaboration; Daou, Lindos (18 January)
    The perception of nudity in ads is a very wide and critical topic and it has been commonly used in advertising campaigns in different countries. Many factors influence the perception of customers in advertisements such as gender, education level, culture and race. The purpose of this study is to determine how taboo related to sex and nudity is perceived in ads and how it effects the brand itself. Data was collected via an online questionnaire and was distributed to Lebanese women of different age groups, educational levels, religions, affiliations and occupations. The results showed that nudity level affects consumers’ attention and interpretation of digital advertisements. Furthermore, the study concluded that the presence of nudity in ads has an effect over the purchasing intention.
  • Business and Social Media in the Middle East

    Daou, Lindos; College Collaboration; Marketing; Daou, Lindos (Springer International Publishing, 2020)
  • Impact of Facebook marketing on Lebanese athletes' decision-making process

    Daou, Lindos; College Collaboration; Marketing; Daou, Lindos (Inderscience, 2018-06-02)
    This article tackles the impact of Facebook marketing on the Lebanese sports community. It explores the different components of social media marketing tools while stressing on Facebook as a mean of influencing athletes' decision-making process. Hypotheses were generated to analyse the relationships between the following three factors of Facebook marketing: athlete Facebook interaction, daily exposure, and ads including brand ambassadors and the consumers' decision-making process. Our study was carried out on a sample of 385 athletes affiliated to sports clubs, NGO's, sports associations, sports communities and sports brand ambassadors. The results of the empirical study revealed a positive relationship between Facebook marketing and the decision-making process of the Lebanese sports society. Furthermore, it stressed on the importance of Facebook interaction as it deemed to be a catalyst to brand's image, and has an indirect impact on sales. Ads including sports brand ambassadors were shown to play an important role as well as in enhancing brand's sales.