Cultural Influences on Marketing Strategies in Saudi Arabia

Abstract

This study investigates the effectiveness of culturally tailored marketing campaigns in Saudi Arabia, particularly within the context of the Vision 2030 initiative and globalization. Using a mixed-methods approach that included a literature review and a survey of young adults, the research found that 81% of participants prefer brands that align with local cultural values, while 75% are influenced by their religious beliefs and family values in their purchasing decisions. The study emphasizes that culturally relevant marketing fosters brand loyalty, particularly among younger consumers seeking authentic connections. Additionally, it highlights the significance of digital platforms and the promotion of women’s empowerment in marketing. Key recommendations for businesses include leveraging local cultural symbols and understanding the diversity within Saudi society to create impactful marketing strategies. Ultimately, the research underscores the importance of cultural relevance in building consumer relationships for long-term success.