The Effect of Demographics in Saudi Arabia on the Purchasing of Green Products
dc.contributor.advisor | Ahmed, Manzar | |
dc.contributor.advisor | MANZAR | |
dc.contributor.author | Teskyeh, Shahd | |
dc.date.accessioned | 2024-12-16T07:09:43Z | |
dc.date.available | 2024-12-16T07:09:43Z | |
dc.date.submitted | 2024 | |
dc.identifier.uri | http://hdl.handle.net/20.500.14131/1909 | |
dc.description.abstract | This research explores the influence of demographic factors—age, gender, income, and education—on the adoption of green products in Saudi Arabia. Against a backdrop of increasing environmental awareness, this study investigates how these variables shape consumer behavior towards sustainable purchasing. Through a quantitative research design, data was collected via an online survey from 96 participants, representing diverse demographic segments. The findings reveal significant patterns: females demonstrate a higher propensity for purchasing green products compared to males, and adults exhibit a stronger inclination towards green adoption than adolescents or seniors. Higher levels of education, particularly at the doctoral level, correlate with increased green product consumption, while higher income levels are positively associated with a willingness to pay premium prices for eco-friendly goods. The study also identifies key barriers, including price sensitivity and limited awareness, which influence the adoption of green products across demographic groups. These insights are valuable for businesses aiming to tailor green marketing strategies, such as targeted campaigns and eco-labeling, to different consumer segments. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Effat University | en_US |
dc.subject | Green Products, Sustainable Products, KSA, Saudi Arabia, Demographics | en_US |
dc.title | The Effect of Demographics in Saudi Arabia on the Purchasing of Green Products | en_US |
dc.type | Capstone | en_US |
refterms.dateFOA | 2024-12-16T07:09:44Z | |
dc.contributor.department | Marketing | en_US |