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dc.contributor.advisorAhmed, Manzar
dc.contributor.advisorMANZAR
dc.contributor.authorTeskyeh, Shahd
dc.date.accessioned2024-12-16T07:09:43Z
dc.date.available2024-12-16T07:09:43Z
dc.date.submitted2024
dc.identifier.urihttp://hdl.handle.net/20.500.14131/1909
dc.description.abstractThis research explores the influence of demographic factors—age, gender, income, and education—on the adoption of green products in Saudi Arabia. Against a backdrop of increasing environmental awareness, this study investigates how these variables shape consumer behavior towards sustainable purchasing. Through a quantitative research design, data was collected via an online survey from 96 participants, representing diverse demographic segments. The findings reveal significant patterns: females demonstrate a higher propensity for purchasing green products compared to males, and adults exhibit a stronger inclination towards green adoption than adolescents or seniors. Higher levels of education, particularly at the doctoral level, correlate with increased green product consumption, while higher income levels are positively associated with a willingness to pay premium prices for eco-friendly goods. The study also identifies key barriers, including price sensitivity and limited awareness, which influence the adoption of green products across demographic groups. These insights are valuable for businesses aiming to tailor green marketing strategies, such as targeted campaigns and eco-labeling, to different consumer segments.en_US
dc.language.isoenen_US
dc.publisherEffat Universityen_US
dc.subjectGreen Products, Sustainable Products, KSA, Saudi Arabia, Demographicsen_US
dc.titleThe Effect of Demographics in Saudi Arabia on the Purchasing of Green Productsen_US
dc.typeCapstoneen_US
refterms.dateFOA2024-12-16T07:09:44Z
dc.contributor.departmentMarketingen_US


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