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dc.contributor.authorHusain, Muhammad Khalid
dc.contributor.authorSiddique, Muhammad
dc.contributor.authorNadvi, Muhammad Junaid
dc.date.accessioned2024-03-12T10:40:53Z
dc.date.available2024-03-12T10:40:53Z
dc.date.issued2023-12
dc.identifier.citationMuhammad Siddique and Muhammad Junaid and Muhammad Khalid Husain, “Exploring Significance of Word-of-Mouth Marketing: A Systematic Review Analysis of Sustainable Marketing Strategies from an Islamic Perspective” Al-Wifaq 6, no. 2 (December, 2023): 29–60en_US
dc.identifier.issn2709-8907en_US
dc.identifier.doihttps://doi.org/10.55603/alwifaq.v6i2.e2en_US
dc.identifier.urihttp://hdl.handle.net/20.500.14131/1493
dc.description.abstractPurpose: Marketing is a powerful instrument to promote goods and services, and word-of-mouth is used as a marketing strategy. This article aims to develop a theme from existing literature by systematically reviewing the literature. This paper also explores the ethical and Islamic dimensions of the word-of-mouth marketing. Methodology: The authors used the best-known Science Direct database to search online literature, including 1,164 research and 69 Exploring Significance of Word-of-Mouth Marketing: A Systematic Review 31 review articles available in peer-reviewed journals between 2019 and 2022, and to shape the paper after conducting a thorough literature review and setting exclusion criteria. The studies proved it is a simple and easy way of marketing communication. Finding: The findings uncover the efficacy of this modern way of marketing. The study concluded that this way of marketing is a sustainable tool of marketing that provides the guidelines to be implemented by researchers, academicians, and policymakers in the future. Furthermore, a wide range of overlapping dimensions have been found between sustainable, ethical, and Islamic perspectives. Novelty: The novelty of the paper is that very few studies on the topic are available on Science Direct database sites. Furthermore, few studies have discussed the ethical implications of word-of-mouth marketing.en_US
dc.language.isoenen_US
dc.publisherFederal Urdu University of Arts, Science & Technologyen_US
dc.subjectSustainable, effective, matters, target, online, novelty, ethicsen_US
dc.titleExploring Significance of Word-of-Mouth Marketing: A Systematic Review Analysis of Sustainable Marketing Strategies from an Islamic Perspectiveen_US
dc.source.journalAl-Wifaqen_US
dc.source.volume6en_US
dc.source.issue2en_US
refterms.dateFOA2024-03-12T10:40:54Z
dc.contributor.researcherExternal Collaborationen_US
dc.contributor.labNAen_US
dc.subject.KSASocieEmpowen_US
dc.contributor.ugstudent0en_US
dc.contributor.alumnae0en_US
dc.source.indexOther indexen_US
dc.contributor.departmentGeneral Educationen_US
dc.contributor.pgstudent0en_US
dc.contributor.firstauthorNadvi, Muhammad Junaid


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