APPLIED SERVICE BLUEPRINT IN A CLINIC AND A DRIVING SCHOOL IN JEDDAH

Abstract

This dissertation investigates the application of the service blueprint approach in clinics and driving schools in Jeddah, with a focus on improving safety standards and service quality. By exploring the potential benefits, challenges, and implications of the applied blueprint methodology, the research aims to contribute insights for optimizing both clinical procedures and driver education programs. The concept of blueprint and how to put it into practice in a real-life case study in Jeddah, Saudi Arabia. The study reveals significant findings from case studies conducted at X Clinic and a prominent driving school in Jeddah, shedding light on the experiences of patients and learners. In the concluding, which also included some useful recommendations based on the results and analysis chapter. These will help Jeddah Driving School improve its business development strategies and service quality procedures moreover the clinics The observations and recommendations provided aim to enhance the overall service delivery process in these essential domains.