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dc.contributor.advisorCharni, Hanen
dc.contributor.authorSendi, Muroj
dc.date.accessioned2024-02-06T10:39:26Z
dc.date.available2024-02-06T10:39:26Z
dc.date.submitted2019
dc.identifier.urihttp://hdl.handle.net/20.500.14131/1402
dc.description.abstractAfter the females in Saudi Arabia got their driving license, the market of automobile industry is booming ever since. A lot of female drivers have approached it in hope of buying new cars. Apart from that, the promotions and advertisements have also seen significant impact due to the rising female drivers. This is relatively a new topic for studying as a part of academic research in terms of marketing. The aim of the research is to observe significant change in the marketing strategies of the automobile industry in relation to female drivers. The methodology used for this research is quantitative in nature due to the use of survey which will generate graphical data to understand the impact of Saudi females on the market of automobile industry. The results presented that the Mercedes – Benz is the most preferred car and female drivers mostly prefer quality over pricing and brand.en_US
dc.publisherEffat Universityen_US
dc.subjectAdvertisementsen_US
dc.subjectAutomobileen_US
dc.subjectFemale driversen_US
dc.titleExpectations of Saudi Females on the Market of Automobile Industryen_US
dc.typeStudent Projecten_US
refterms.dateFOA2024-02-06T10:39:27Z
dc.contributor.departmentMarketingen_US


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