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dc.contributor.authorAlJeffry, Fatmah
dc.date.accessioned2023-12-28T08:04:12Z
dc.date.available2023-12-28T08:04:12Z
dc.date.submitted2018
dc.identifier.urihttp://hdl.handle.net/20.500.14131/1286
dc.publisherEffat University
dc.titleConsumer�s behavior and reaction to brand mascot, the case of entering a new mascot for Al-Ittihad Fanclub
dc.typeFinal Project
dc.contributor.departmentMarketing


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