Recent Submissions

  • The Egyptian Audience's Dependency on Historical Netflix Shows as a Source of Information: A Field Study

    Elebiary, Omar; No Collaboration; NA; NA; NA; Digital Media and Communication; NA; ElEbiary, Omar (Al-Azhar University, July 2023)
    This study seeks to examine the Egyptian audience's dependency on historical Netflix shows as a source of information, and identify the audience's level of trust in the credibility of the content of these shows, their extent of exposure, the motives for watching them, the benefits achieved after watching, and the role of those shows in forming the audience's attitudes towards the presented historic events and characters. The fundamentals of the study depend on the survey methodology and the use of a questionnaire form as a data-gathering tool. The study uses a purposive sample of 400 respondents of Egyptian Netflix users who watch its historical shows. Major findings of the study conclude that the respondents watch historical Netflix shows occasionally (61%), and they prefer watching historic events in the format of docudrama (56.5%). Historic events emerged as the most prominent element of attraction for the Egyptian audience in historical Netflix shows (97%), and the principal motive of watching was (Because it helps me to form my mental image of the presented historical characters) (16.28%). The study, also, concludes that the respondents depend on historical Netflix shows as a source of information to some extent (55.2%), although they do not trust in the credibility of their content (55%), and they believe that those shows form a positive attitude towards the presented historic events and characters and highlight their significance and motivate the audience to watch (59%) and encourage the audience to search more for historic events after watching (31.6%). Finally, the study concludes that there is a statistically significant correlation between the Egyptian audience's extent of exposure to historical Netflix shows and their dependency on them as a source of information, between the Egyptian audience's preference of watching historic events in a specific show format on Netflix and their level of trust in the credibility of the content of these shows, and there are statistically significant differences among the respondents relative to their viewership rate of historical Netflix shows per day according to their demographics (sex-age- educational level - economic level).
  • The Values Framework of Social Series in American Television

    Elebiary, Omar; No Collaboration; NA; NA; NA; Digital Media and Communication; NA; Elebiary, Omar (Al-Azhar University, 2021)
    This study seeks to examine the values framework of the content presented by social long-running series in American television and analyze the nature of the values and negative behaviors reflected by these series through quantitative and qualitative approaches and identify their treatment methods and the characters who present them to accurately monitor their content and provide a critical view to evaluate their pros and cons. The fundamentals of this study depend on the survey methodology and the use of content analysis form as a data-gathering tool. The study applies a content analysis to a purposive sample of two social long-running series in American television with a total number of 60 episodes, which are (Everybody Loves Raymond) and (The Big Bang Theory). The study concludes to: · “Negatives behaviors” prevailed in the examined social long-running American television series (53%). · The values of “Intimacy and Tolerance” ranked first of the reflected values in the examined series (37.6%), while "Aggression" ranked first of the reflected negative behaviors (35.8%). · The treatment method of "Demonstrating by actions" prevailed for presenting the values and negative behaviors in the examined series (40.3%). · Most of the characters who presented the values and negative behaviors in the examined series were "Main characters" (88.9%), "Male" (53%), "Young" (48.65%), "Of a moderate social class" (56.7%) and "Of a high educational level" (89%). · There is no statistically significant relationship between the nature of the values and negative behaviors reflected by the characters of the examined social long-running American television series and their roles (main/secondary) or their demographics (sex-age-social class-educational level).
  • Uses of Egyptian Audiences of Late-night American TV Shows and their Effects on them

    Elebiary, Omar; No Collaboration; NA; NA; NA; Digital Media and Communication; NA; Elebiary, Omar (Cairo University, 2021)
    This study seeks to examine the Egyptian audience's uses of late-night American TV shows, and identify their viewership rate, the motives of watching them and the gratifications achieved, and evaluate their effects on them and their role in shaping their perception of reality and shaping their awareness towards the presented causes. The theoretical framework of this study relies on the Uses and Effects Model, and the fundamentals of the study depend on the survey methodology and the use of questionnaire form as a data gathering tool. The study uses a purposive sample of 400 respondents of the Egyptian audiences who watch late-night American TV shows in Cairo. The study concludes to social causes emerged as the most prominent types of causes that the Egyptian audience prefers to watch in American late-night TV shows (66.75%), the principal motive of watching was (Because it helps me to entertain myself and pass the time) (69.75%), the principal use of these shows was (Watching dramatic sketches) (68%), the principal gratification achieved was (Entertainment, fun and humor) (65.5%), and the principal effect of these shows was (I find them enjoying a great deal of freedom especially when they are broadcast when democratic activities take place in the real world) (45,25%).
  • Values and Topics Presented in Contemporary Egyptian Films

    Elebiary, Omar; Eldesouky, Dina; External Collaboration; NA; NA; NA; Digital Media and Communication; NA; Elebiary, Omar (Modern University for Technology and Information, 2022)
    يتعـرض الباحثـان هنـا إلى دراسـة محتـوى الأفـلام السينمائية المصريـة المعـاصرة المنتجـة والمقدمـة خـلال العـام ٢٠٢١ ويهدفـان إلى التعـرف عـلى الموضوعـات التـي تتناولهـا هـذه الأفـلام وتحليـل القيـم المختلفـة التـي تعكسـها وتقديـم رؤيـة نقديـة لمضمونهـا بهـدف التنبـؤ بدورهـا في التأثـير عـلى الجمهـور والمجتمـع وتحديـد مـدى مسـاهمتها في رفـع الوعـي المجتمعـي والارتقـاء بالـذوق العـام.
  • The Egyptian Elite's Evaluation of Security Causes Portrayal in Patriotic Series on Satellite Channels

    ElEbiary, Omar; No Collaboration; NA; NA; NA; Digital Media and Communication; NA; ElEbiary, Omar (The Ahram Canadian University, September )
    This study examines the Egyptian elite's evaluation of security causes portrayal in patriotic series on satellite channels and their role in providing the required information about these causes and encouraging the patriotic spirit, and identify their viewership rate, reasons, and effects. Expectancy-value Model, the survey methodology and questionnaires used, to examine a purposive sample of 100 respondents of the Egyptian elite in media and arts fields. Major findings conclude to that respondents always watch patriotic series (81%), because they are relevant to contemporary events (52%), playing a principal and active role in encouraging the patriotic spirit (78%). Respondents believe that the portrayal of security causes was direct (42%), and they feel high satisfaction regarding the extent of providing the required information about security causes (64%). Feeling safe and secure emerged as the most prominent effect of viewing patriotic series (33%). Respondents suggested producing one patriotic series at least yearly (75%). A correlation exists between the respondents' viewership rate of patriotic series on one side, and their evaluation that the security causes portrayal was direct, objective, and documented, and their level of satisfaction regarding the extent of providing the required information on the other side. Differences among respondents exist according to: their genders relative to their viewership rate of patriotic series, and their professions and educational levels relative to their level of satisfaction regarding the extent of providing the required information about security causes.