DOES Packaging influence purchasing decision of food products

Abstract

The aim of the study is to determine whether packaging influences the purchasing decision of food products in Saudi Arabia. In this case, questionnaires were used to gather information about the topic. The information gathered showed that packaging is very influential in the purchasing decision of food products in Saudi Arabia. The consumers look for various factors in the package. These factors include, design, size, shape, and color. Therefore, for the attraction and retention of the customers, the organization should use bold colors to catch the attention of clients. The size of the package should also be right to protect the product from damage. The design and shape should be distinct from others in the market. Additionally, the package should contain information on the contents and expiry date. The consideration of these factors will lead to the acquisition and retention of customers to the brand.