Understanding the Criteria Employed by Saudi Arabian Consumers in Assessing Fast Fashion Online
dc.contributor.advisor | Balfaqih, Hasan | |
dc.contributor.author | Balfaqih, Hasan | |
dc.contributor.author | AlHashedi, Maya | |
dc.contributor.author | Rizk, Lamar | |
dc.contributor.author | BinHashr, Lama | |
dc.contributor.author | AlSharif, Leen | |
dc.contributor.author | AlHarbi, Mariam | |
dc.date.accessioned | 2023-09-17T07:34:32Z | |
dc.date.available | 2023-09-17T07:34:32Z | |
dc.date.submitted | 2023-01-11 | |
dc.identifier.uri | http://hdl.handle.net/20.500.14131/1051 | |
dc.description.abstract | Expressing one's style and personality often involves the physical act of dressing up, making the fashion industry one of the most globally influential. Constantly adapting to societal, economic, and technological influences, the fashion industry has seen a significant transformation in recent decades, notably with the emergence of fast fashion—a model characterized by the rapid production of clothing and jewelry using inexpensive and low-quality materials. Originating with Zara's founders, Amancio Ortega and Rosalia Mera, the fast fashion model has been adopted by major retailers like SheIn, H&M, and Forever 21 due to its efficiency in meeting consumer demand and maximizing profit. Despite its economic advantages, the mass production associated with fast fashion is criticized for its environmental impact. Additionally, a shift toward online shopping, driven by factors such as convenience and an expanded product range, has become increasingly prevalent, especially with the accessibility of online stores from any location with internet connectivity. This study delves into the consumer decision-making process when purchasing online, exploring whether the COVID-19 quarantine influenced buying decisions and, if so, how. Understanding these factors becomes crucial as online shopping continues to gain popularity, and individuals shift away from in-person interactions. The research focuses on the understanding of fast fashion online among Generations Y and Z in Saudi Arabia post-COVID-19. Employing a quantitative survey questionnaire, the study aims to discern the differences in attitudes and behaviors toward fast fashion between these two generations. The collected data lays the foundation for further exploration of the demographic characteristics and decision-making processes of Y and Z customers when purchasing fast fashion online. Ultimately, the research reveals that Generation Z places a higher value on fast fashion after COVID-19 compared to Generation Y. | en_US |
dc.subject | fashion | en_US |
dc.subject | Saudi Arabia | en_US |
dc.subject | Online | en_US |
dc.title | Understanding the Criteria Employed by Saudi Arabian Consumers in Assessing Fast Fashion Online | en_US |
dc.type | Student Work | en_US |
dc.contributor.department | Supply Chain Management | en_US |