General Education
http://hdl.handle.net/20.500.14131/318
2024-03-27T07:52:24ZExploring Significance of Word-of-Mouth Marketing: A Systematic Review Analysis of Sustainable Marketing Strategies from an Islamic Perspective
http://hdl.handle.net/20.500.14131/1493
Exploring Significance of Word-of-Mouth Marketing: A Systematic Review Analysis of Sustainable Marketing Strategies from an Islamic Perspective
Husain, Muhammad Khalid; Siddique, Muhammad; Nadvi, Muhammad Junaid
Purpose: Marketing is a powerful instrument to promote goods
and services, and word-of-mouth is used as a marketing strategy. This
article aims to develop a theme from existing literature by
systematically reviewing the literature. This paper also explores the
ethical and Islamic dimensions of the word-of-mouth marketing.
Methodology: The authors used the best-known Science Direct
database to search online literature, including 1,164 research and 69
Exploring Significance of Word-of-Mouth Marketing: A Systematic Review
31
review articles available in peer-reviewed journals between 2019 and
2022, and to shape the paper after conducting a thorough literature
review and setting exclusion criteria. The studies proved it is a simple
and easy way of marketing communication.
Finding: The findings uncover the efficacy of this modern way of
marketing. The study concluded that this way of marketing is a
sustainable tool of marketing that provides the guidelines to be
implemented by researchers, academicians, and policymakers in the
future. Furthermore, a wide range of overlapping dimensions have
been found between sustainable, ethical, and Islamic perspectives.
Novelty: The novelty of the paper is that very few studies on the
topic are available on Science Direct database sites. Furthermore, few
studies have discussed the ethical implications of word-of-mouth
marketing.
2023-12-01T00:00:00ZThe Effects of Peer Coaching on Faculty Development in the Context of Higher Education
http://hdl.handle.net/20.500.14131/1476
The Effects of Peer Coaching on Faculty Development in the Context of Higher Education
Kaj-Itani, Khadija
Faculty development has been one of the major concerns for many educational institutions and organizations across the world. Peer coaching, among others, has been identified as an effective strategy just for that. For instance, Ohio Department of Education has collaborated with the Center for Essential School Reform to engage in intensive teacher development. The present study reports on an investigation into the use of peer coaching for staff development in Sharjah University, one of the leading universities in the Arabian Gulf. Certain qualitative instruments were constructed such as interviews and subjective questionnaires to collect data on the effects of using peer coaching in this University, while quantitative considerations were resorted to in the analysis so as to compliment the findings statistically. The questionnaire was administered in both Arabic and English to participants from different academic departments. It was based on five constructs, namely 1) the helpfulness of the coaching process for the observers, the observerees, 2) the observerees‟ feelings about the possible perpetuation of the coaching program 3)faculty's feedback 4) attitudes, and 5) recommendations regarding the process. Five of the respondents who had completed the questionnaire were also involved in semi-structured interviews. The management claimed that peer coaching would contribute to the development of the teachers and thereby enhance their students‟ learning skills. However, the data collected from open- ended questionnaires and semi-structured interviews revealed that the use of peer coaching in the University had limited effects. Analysis of these data depending on certain categories uncovered the reasons for this limitation. This study concludes with recommendations, which could lead to the desired outcomes of peer coaching and consequently enhance student achievement.
2015-07-01T00:00:00ZIncreased Effectiveness of Schools through Ethical Educational Leadership
http://hdl.handle.net/20.500.14131/1475
Increased Effectiveness of Schools through Ethical Educational Leadership
Kaj-Itani, Khadija; Khalid, Mohammad
This case study focuses on two schools in Lebanon that have gained substantial recognition for providing high-quality
education after their continuous success in the official General Secondary Exams. The supposed ethical leadership approach employed
at these schools is studied here in order to examine whether it has played a role in their respective success. A number of stakeholders
participated in the study through a survey, while eight people were interviewed including the two directors, the two principals, and the
four coordinators. Further informal discussions were carried out with a couple of teachers outside the school premises. The analysis
reveals a strong link between the highly relationship-oriented work environment at the schools under study and their noticeable success.
2022-07-01T00:00:00ZProblem Focused Coping and Stress in Cancer Patients: A Mediating Role of Emotion-Focused Coping
http://hdl.handle.net/20.500.14131/1172
Problem Focused Coping and Stress in Cancer Patients: A Mediating Role of Emotion-Focused Coping
Khalid, Mohammad; Yaseen, Faiqa; Taskeen, Sayyeda Zahra
Cancer is a life-threatening disease that greatly influences the psycho-social health and well-being of
affected individuals. The present study looks into the role of emotion-focused coping as a mediator variable in the
relationship between problem-focused coping and perceived stress in cancer patients. A purposive sample of 200 (male
= 41%, female = 59%) cancer patients was taken from different cancer hospitals in Lahore, Pakistan. Perceived Stress
Scale and Brief Cope Inventory were used to investigate the perceived stress and coping strategies of the participants.
The findings of correlation analysis indicated the interrelatedness of emotion-focused coping, problem-focused coping,
and perceived stress. Findings of mediation analysis revealed that emotion-focused coping significantly plays a mediating
role between problem-focused coping and perceived stress in cancer patients. These findings have practical implications
for counseling cancer patients to overcome their stress and adopt effective coping strategies to deal with their stress.
http://krepublishers.com/02-Journals/S-EM/EM-16-0-000-22-Web/S-EM-16-0-000-22-Contents/EM-16-0-000-22-Contents.htm
2022-01-01T00:00:00Z