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Digital Avatars as a Guiding Agent for Enhancing User Experience
Khorshed, Haydi Abdellatif, Tamer Abdelfatah, Heba
Khorshed, Haydi
Abdellatif, Tamer
Abdelfatah, Heba
Type
Supervisor
Date
2025-06
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Research Projects
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Journal Issue
Abstract
Digital avatars are transforming how individuals receive guidance and support across fields like customer service, online education, and virtual shopping. They enable real-time interaction, simplifying complex tasks and enhancing user experiences. As digital environments grow more immersive, designing avatars that effectively support multitasking has become essential. Establishing standards for visually appealing, effective, and user-friendly avatar design is crucial to enhance engagement and accessibility.
The research problem addresses the lack of clear design standards for AI-driven avatars that ensure visual appeal, functionality, and user-friendliness. The importance of the study stems from the increasing use of AI-driven avatars in user interfaces. The objective is to explore key principles such as simplicity, intuitive design, personalization, and consistency to foster user trust and comfort. The research hypothesizes that avatars incorporating these principles will demonstrate improved usability, engagement, and emotional resonance with users. Using a descriptive methodology, including a case study on "Jamie," ANZ Bank’s AI-powered digital assistant, the study examines how avatars assist users with tasks such as credit card selection and loan applications. The study is limited to the context of banking and financial services. User surveys provide feedback on usability, engagement, and overall effectiveness, offering insights for refining avatar design, enhancing response speed, and improving emotional expression through optimized blend shapes.