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The impact Of Marketing Expenditure On Finance Profit and Loss Account
Masoudi, Fatma
Masoudi, Fatma
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Abstract: Marketing is often a misunderstood term; for example, some people confuse marketing with advertising. Marketing could be defined as an overall process in which customers get the goods and services they want and the sellers get paid for what they sell so that a profit can be made. This rather simplistic definition, however, does not give any indication to people all of the things involved in the process of marketing that can involve many costs like advertising and market research as well as production of merchandise. The thesis by the researcher aims to shine a light on how the many costs of marketing such as advertising and marketing research can have an impact on the Profit & loss account of a company