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Expectations of Saudi Females on the Market of Automobile Industry
Sendi, Muroj
Sendi, Muroj
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Abstract
After the females in Saudi Arabia got their driving license, the market of automobile industry is booming ever since. A lot of female drivers have approached it in hope of buying new cars. Apart from that, the promotions and advertisements have also seen significant impact due to the rising female drivers. This is relatively a new topic for studying as a part of academic research in terms of marketing. The aim of the research is to observe significant change in the marketing strategies of the automobile industry in relation to female drivers. The methodology used for this research is quantitative in nature due to the use of survey which will generate graphical data to understand the impact of Saudi females on the market of automobile industry. The results presented that the Mercedes – Benz is the most preferred car and female drivers mostly prefer quality over pricing and brand.