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Exploring Factors Influencing Residential Price Fluctuations in Saudi Arabia

Dannah, Bashair
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audi Arabia is experiencing significant transformations within its housing sector, characterized by increasing demand across various regions. Despite this, there remains a paucity of research concerning the determinants of housing price variability and the factors influencing individuals' home-buying decisions. This study seeks to identify and analyze the factors that affect individuals' decisions when purchasing housing units in Saudi Arabia. Buying a home encompasses numerous considerations, including cost, location, and lifestyle needs, with the significance of these factors potentially varying by region due to local cultural and environmental conditions. To address the primary research question: What factors influence individuals' decisions when purchasing a housing unit in Saudi Arabia? —The study employed a mixed-methods approach. Initially, a qualitative analysis was conducted to identify factors from the literature that influence home-buying decisions, categorizing them into three main groups: local factors, macro factors, and micro factors, resulting in the identification of seventeen factors. Subsequently, a quantitative approach was utilized through a structured questionnaire distributed to residents throughout the Kingdom of Saudi Arabia, aiming to rank the importance of these seventeen factors according to participants' preferences. Data were collected from 104 participants across various regions. The findings revealed that macro-level factors constitute the primary category influencing participants' home-buying decisions, with the study ranking all seventeen factors according to their importance to the participants.
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