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Emerging trends in consumer’s behavior
Abdulati, Roola R.
Abdulati, Roola R.
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Abstract
Market is dynamic in nature and so is the consumer behavior which brings about change in trends due to the advancement in the technology. There are many factors that affect the consumer’s behavior thereby giving rise to new trends which are being portrayed in the market. They are interrelated to each other. The needs of the customers are changing accordingly with the change in the market. The aim of the research is to help identify the emerging trends in the consumer’s behavior in the KSA. The methodology of the research is quantitative in nature as survey (questionnaire) was used and SPSS analysis for the purpose of regression. The results of the research concluded that the emerging trends positively impact customer’s behavior in the KSA.