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Tracking the Factors Affecting Adoption of Cryptocurrency: Evidence from Jordanian Market Using the User Experience Questionnaire
Abu Haija, Ayman Aryan, Laith
Abu Haija, Ayman
Aryan, Laith
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Date
2025-03-31
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Abstract
Cryptocurrency adoption in Jordan poses unique challenges and opportunities in a market where awareness of cryptocurrencies may be limited. This paper examines the impact of the User Experience Questionnaire (UEQ) dimensions—perspicuity, efficiency, dependability, stimulation, and novelty—on promoting cryptocurrency adoption in the Jordanian context. The study uses structural equation modeling (SEM) to analyze the relationships between these dimensions and cryptocurrency adoption intentions. The results indicate positive relationships between user experience dimensions and adoption intentions, highlighting the importance of ease of use, efficiency, trust, engagement, and innovation in shaping users’ attitudes toward cryptocurrency adoption. The findings underscore the need for cryptocurrency platforms to provide superior user-centric user experiences and address concerns around usability, security, and innovation to boost their adoption in Jordan and similar markets. This study provides a new direction in the literature by analyzing the factors influencing cryptocurrency adoption in emerging economies and providing practical recommendations for those concerned with promoting cryptocurrency adoption at the global level.