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The impact of work life balance on employee attitudes and behavior in health care sector
Alabaidi, Ameera
Alabaidi, Ameera
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The research investigates The impact of video tutorial and reviews through social media on customer's purchasing intention. That surround the statement of Measure the response of purchasing intention toward customer-generated content (CGC) activities on social media including tutorials and reviews. This aims to Study the power of CGC and its impact on purchasing intention factor, Evaluate the depth of the relationship between social media and consumer behavior, and Investigate the impact of CGC as an external factor influencing purchasing intention. Research questions discover that priority of checking videos and reviews represent 34% in engagement measurement. Moreover, The element of the influencer in video tutorial components is more influence in purchasing intention. and people are responding to the caveat is more than the encouragement. The methodology was using questionnaires to Adult females aged between 18 to 50 followers of social media and reviewers, to study their response of purchasing intention to cosmetics and personal care products. with 222 respondents from the kingdom of Saudi Arabia.