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The role of influencer marketing in shaping brand perception and loyalty

Binhashr, Sultana
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Type
Thesis
Supervisor
Ahmed, Manzar
Subject
Date
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Marketing - Undergraduate works
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Abstract 10 1. Chapter One: Introduction 11 1.1 Background of the study 11 1.2 Problem Statement 13 1.3 Aims and objectives 14 1.5 Research Questions 17 1.6 Scope of the study 18 1.7 Structure of the paper 18
Department
Marketing
Publisher
Effat university
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Open Access
https://repository.effatuniversity.edu.sa/handle/20.500.14131/2386
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