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The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction

Khan, Rizwan Ullah
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Type
Supervisor
Subject
Customer relationship management; company reputation; customer satisfaction and customer loyalty
Date
2022-01-01
Collections
Accounting and Finance - Articles
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Article
Adobe PDF, 2.15 MB
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Department
Marketing
Publisher
Routledge taylor & francis group
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Journal title
Journal of Relationship Marketing
Open Access
http://hdl.handle.net/20.500.14131/1966
DOI
https://doi.org/10.1080/15332667.2020.1840904
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