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THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE EFFICIENCY AND CREATIVITY OF GRAPHIC DESIGN AND MOTION GRAPHICS IN THE ADVERTISING FIELD
Albaiti, Rahaf
Albaiti, Rahaf
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Final Research .pdf
Adobe PDF, 7.9 MB
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Final Research .pdf
Adobe PDF, 7.9 MB
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Final Research .pdf
Adobe PDF, 7.9 MB
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This study examines the effects of artificial intelligence (AI) techniques on motion graphics and graphic design in advertising. The researcher asked 49 professionals in the field to respond to a survey regarding using artificial intelligence (AI) tools such as Canva AI and Adobe Firefly. Regarding the results, AI can increase performance by automating repetitive tasks and supporting innovation by trying out new ideas. On the other hand, some are concerned because its output is algorithm-driven, and it could decrease uniqueness. The study concludes that while AI can be an advantageous design partner, human creativity is essential to maintaining designs' authenticity and distinctiveness in advertising.