Effect of Video Ads on Consumer Buying Behavior in Saudi Arabia Among Adults
Bakheet, Amani
Bakheet, Amani
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Abstract
The purpose of this study is to explore the effect of video advertisements on consumer
buying behavior among adults in Saudi Arabia. As brands increasingly leverage video
content to engage audiences, understanding its influence becomes crucial, particularly in
a market where digital consumption is on the rise. Modern Saudi adults are active on
platforms like YouTube, Instagram, and Snapchat, making video ads a powerful tool for
reaching consumers in innovative ways.
This research aims to bridge this gap by analyzing how video ads impact purchasing
decisions among Saudi adults, particularly focusing on their emotional responses and
buying patterns. Given the unique cultural and social dynamics in Saudi Arabia, it is vital
to understand how video content resonates with consumers and drives impulse purchases.
The findings from this study will not only provide valuable insights for marketers seeking
to optimize their advertising strategies in Saudi Arabia but will also enhance the broader
understanding of consumer behavior in the Middle Eastern context.
This dissertation investigates the effect of video advertisements on consumer buying
behavior among adults in Saudi Arabia, highlighting the growing importance of digital
marketing in a rapidly evolving market. The study reveals that video ads significantly
influence brand awareness and impulse purchasing, with emotional engagement and
cultural relevance playing key roles in consumer responses. By examining these
dynamics, the research provides valuable insights for marketers aiming to enhance their
strategies in the Saudi market. Ultimately, the findings underscore the need for culturally
tailored video content to effectively engage and convert consumers in the region.