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Determinants of customer’s willingness to write online reviews
Banamah, Yaman
Banamah, Yaman
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Abstract
The consumers now days are heavily relying on internet platforms through electronic devices. There are some determinants that influence the customers to write a record about any product and service after using it. Online reviews help also other customers to think about future purchasing from any website. Furthermore, online reviews have become a major source in marketing. The elements which make the customer write positive reviews include relationship, emotions, delight etc. customer relationship (customer service) is necessary to maintain customer satisfaction and loyalty. There is a relationship between customer relationship and customer satisfaction. Service quality plays a great role in customer satisfaction. It is necessary to promote email marketing, enhance human resource, networking machines and software. Try to adopt proper Web service composition and internet that is necessary to achieve the goal of standardized services. A complete web service composition provides interaction between services and users. It is based on web architecture and web efforts which help to resolve the issues of customers. Web service composition discovery contains a set of services in order to fulfill the needs of a user. Electronic media is serving all over the world and is delivering the ways of communication through microblog postings and e-mails. All these postings and emails greatly effect on customers mind and heart. The customer’s perceptions are necessary to get because they also help to foster trust i.e. the trust between organization and customer. Hence it is pretty true that all these become possible due to the availability of internet and IT.