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The Evolution of Shopping Centers and Changing User Preferences in Jeddah, Saudi Arabia: Trends, Drivers, and Future Prospects
ALYAMANI, WED
ALYAMANI, WED
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The global retail landscape has experienced profound transformation, driven by shifting user behaviors, technological advancements, and a growing demand for more immersive and experiential environments. In Saudi Arabia, particularly in the city of Jeddah, shopping centers have evolved beyond their traditional role as purely commercial spaces into integrated destinations that offer a diverse range of leisure, entertainment, and lifestyle experiences. This shift reflects broader societal changes, including rising user expectations for environments that combine convenience, social interaction, and emotional engagement.
Despite this transformation, limited academic research has addressed how changing user preferences are actively reshaping the spatial design, tenant mix, and activity programming of shopping centers in the region. This study aims to fill this gap by investigating the evolution of shopping centers and examining user behavior patterns in Jeddah through a mixed-methods approach, combining theoretical insights with empirical data. A structured survey was conducted among 273 respondents, with a 5% margin of error at a 90% confidence level, ensuring a reliable representation of user attitudes.
The collected data were analyzed using descriptive statistics, cross-tabulations, and thematic analysis, supported by visualizations to enhance interpretability. The findings highlight the increasing importance of experiential retailing and suggest strategies for adapting mall development to meet emerging user demands. Moreover, the study offers broader implications for urban planning, commercial design, and retail management in rapidly modernizing cities facing similar shifts in market dynamics and user expectations.
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Attribution-NoDerivatives 4.0 International