Heritage Tourism and Societal Transformations: Al-Ula World Heritage Site

This study critically evaluates the transformative effects of recent heritage tourism initiatives on the Al-Ula region in Saudi Arabia, analyzing both the positive outcomes and the challenges faced by the community. It investigates various global strategies for managing heritage tourism and their impacts on societal transformations and cultural practices. The research highlights the dual potential of heritage tourism to drive economic growth and strengthen community bonds while also posing risks of commodification and over-tourism. By cultivating a profound appreciation for local heritage and traditional cultures, heritage tourism developments can serve as powerful engines for economic growth and stronger community bonds, creating a unique local identity for Al-Ula region. This study is grounded in a qualitative research approach that seeks to develop a deep understanding of heritage tourism practices in Al-Ula and assess their viability in the short and long term. Key members of the Royal Commission of Al-Ula and significant community stakeholders were interviewed to gain an in-depth understanding of the region’s heritage management practices. The government established the Royal Commission for Al-Ula (RCU) in 2017 to oversee and develop Al-Ula region. Additionally, tourist surveys were conducted to gather data on their experiences in Al-Ula. The tourist survey targeted visitors who had previously toured Al- Ula, aiming to develop a comprehensive understanding of their experiences. By contextualizing Al-Ula’s local approach within a broader framework of global heritage management practices, this research seeks to identify the best practices that promote community collaboration and maintain a balance between tourism growth and heritage conservation. In its attempt to reconcile government objectives with conservation and community aspirations, this research highlights strategies that help establish a sustainable heritage tourism sector. The findings of this research are particularly relevant to Al-Ula and Saudi heritage tourism. They may also have implications for heritage tourism developments across the Gulf region and other cities. They potentially offer valuable guidance for policymakers, community leaders, and tourism managers worldwide.

Department

Architecture

Publisher

Taylor&Francis

Sponsor

None

Copyright

CC0 1.0 Universal

cb