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Beyond the Game: How Sports Shape Student Success and Influence Market Trends in Saudi Arabi
AlKhatib, Dalia
AlKhatib, Dalia
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Abstract
This research studies the influence and impact of sports on market trends and student success in
Saudi Arabia. Saudi Arabia’s Vision 2030 focuses on the effect and importance of physical activity
and social interactions through community engagement, this research investigates how sports
participation among students affects their academic results and shapes market dynamics. Through
a quantitative research design, data was collected through an online survey from 80 participants,
representing diverse demographic segments. The results of this research show important links such
as: students who participate in sports reported improved academic performance, time management
skills, and stronger qualities. These students and individuals are more likely to engage in sports related consumer behavior, such as buying sports apparel, equipment, and going to sporting events
which affects the market trends in Saudi Arabia. Additionally, this research study identifies key
factors influencing market trends, including the increasing popularity of fitness-related products,
youth sports leagues, and digital sports content. This research provides valuable insights for
students, policymakers and businesses looking to leverage the growing intersection of sports and
student success to develop targeted marketing strategies and initiatives that align with the constant
development of Saudi Arabia.