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Beyond the Game: How Sports Shape Student Success and Influence Market Trends in Saudi Arabi

AlKhatib, Dalia
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This research studies the influence and impact of sports on market trends and student success in Saudi Arabia. Saudi Arabia’s Vision 2030 focuses on the effect and importance of physical activity and social interactions through community engagement, this research investigates how sports participation among students affects their academic results and shapes market dynamics. Through a quantitative research design, data was collected through an online survey from 80 participants, representing diverse demographic segments. The results of this research show important links such as: students who participate in sports reported improved academic performance, time management skills, and stronger qualities. These students and individuals are more likely to engage in sports related consumer behavior, such as buying sports apparel, equipment, and going to sporting events which affects the market trends in Saudi Arabia. Additionally, this research study identifies key factors influencing market trends, including the increasing popularity of fitness-related products, youth sports leagues, and digital sports content. This research provides valuable insights for students, policymakers and businesses looking to leverage the growing intersection of sports and student success to develop targeted marketing strategies and initiatives that align with the constant development of Saudi Arabia.
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