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Factors Affecting The Saudi Gen-Z To Adopt The Metaverse Workplace : Application Of Utaut2
Ghazaly, Hebatullah
Ghazaly, Hebatullah
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Abstract
The metaverse concept gained traction, notably in 2021, when Facebook changed its name to Meta and Nvidia's CEO stated that the company's next step would be establishing a metaverse. However, the historical context is rarely presented; in 1992, American author Neal Stephenson's science fiction novel Snow Crash introduced the metaverse concept for the first time. In Snow Crash, the protagonists morph into avatars and function in the metaverse, a three-dimensional (3D) virtual Reality. This notion evolved and took on several shapes. Augmented Reality, Virtual Reality, lifelogging, and Mirror World users have significantly impacted an individual level and society in various fields such as education, health, and the workplace. This research paper is determined to measure the potential of gen z in the Kingdom of Saudi Arabia to adopt the concept of the "metaverse workplace" by developing a thorough grasp of the factors that influence the Saudi Z - generation's attraction to the digital realm of the metaverse as a new career prospect for future growth. Using Google Forms, a quantitative questionnaire with 18 items was employed as the data collection strategy for the methodology. Range from short answer questions to ranking questions to multiple choice questions. to the intended audience. Which are "Gen Z," who are now enrolled in universities. The number of respondents are 250 and the results show that performance and facilitating conditioning are the most significant elements to the process of adopting the metaverse work place . Due to the paucity of research on this topic in Saudi Arabia, this study has added to the body of knowledge in this area.