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The Declining Effectiveness of Digital Promotion: How Promotional Overload Leads to Consumer Annoyance and Brand Apathy
AlAshmouri, Razan
AlAshmouri, Razan
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Abstract
This research explores the reduction in the effectiveness of digital promotion and how it causes
consumer irritation and indifference towards marketing strategies. It also dives deeper into the
topic and discusses how it affects the brand’s image as well as the limits of these promotional
strategies. It aims to discuss the relationship between digital promotion and negative consumer
perception and how it leads to inconsistent results. The method used to collect the data is
quantitative, which will be conducted through an online survey. It will then be investigated and
examined using statistical approaches. It is expected to explain and define the possible negative
outcomes and limits of these promotional strategies and help businesses and marketers utilize
these tactics more effectively.