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Employee World of Mouth and its Relation to the Employee Satisfation and Commitment in the bank in the KSA
Alalasi, Amwaj
Alalasi, Amwaj
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Abstract
Employees are important assets to the organization. They can even work as marketers for the promotion of the companies. It depends on the companies how they treat their employees as the employees can market their organization respectively based on how they are satisfied and committed to their work. Employee word of mouth is a more specific concept than the word-of-mouth as it is much broader. The employee word-of-mouth includes the social networking element of the employee referral process as it can influence as well as inform the applications which are initiated throughout the recruitment process. The aim of the research is to study the impact of employee word of mouth on the employee satisfaction and employee commitment in a private organization in the KSA. The methodology used in this research is quantitative in nature whereby survey is taken. The results show that there is a significant relationship between the EWOM, employee satisfaction, and employee commitment in the employees in the KSA.