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The Double-edged Sword of Personalization, Balancing Marketing Goals and Consumer Privacy.
Fageeh, Wajd
Fageeh, Wajd
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Abstract
This Research explore balancing AI driven Personalization in marketing with the consumers
privacy concerns regarding data usage and trust. As AI evolving and becoming more of a crucial
part of digital marketing ethical issues increase around how data is being secured and collected,
which demand more consideration from marketers in businesses to analyze how costumers
respond to such practices and how can marketers stick to ethical marketing with their consumers.
This research has approached a sample size of 75 participants about how consumers may share
their concerns and needs regarding this research matter about AI driven Marketing strategies, and
how these strategies affect their trust and privacy.