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Consumer Behaviour Toward Corporate Social Responsibility (CSR) in Saudi Arabia: Aligning with the Kingdom's Vision 2030 Agenda
Shaikh, Amal
Shaikh, Amal
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Abstract
This study investigates the understanding of Corporate Social Responsibility (CSR) among stakeholders in Saudi Arabia, focusing on the perspectives of Saudi consumers regarding CSR initiatives. By analyzing the perceptions of various stakeholders—including businesses, government entities, and consumers—this research identifies the factors influencing CSR practices and their implementation within the Kingdom. The study also examines how consumer attitudes toward CSR affect purchasing decisions and brand loyalty, highlighting the growing importance of social responsibility in the marketplace. The findings reveal that a significant portion of consumers prioritize CSR in their buying behavior, suggesting that companies that actively engage in socially responsible practices can enhance their brand reputation and customer loyalty. Ultimately, this research provides valuable insights into the current CSR landscape in Saudi Arabia and its implications for future business strategies and regulatory frameworks, contributing to the broader goals of Saudi Vision 2030.