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Digital Readiness
Yashar, Salamzadeh Damij, Nadja Isa, Salmi Mohd Khan, Rizwan Ullah
Yashar, Salamzadeh
Damij, Nadja
Isa, Salmi Mohd
Khan, Rizwan Ullah
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2024-10-21
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Abstract
Digital transformation, an undisputed initiative of the digital age, and digital readiness are closely intertwined concepts that underpin the evolution of digital businesses. The former refers to the integration of digital technologies across all aspects of a business, ranging from products and services to processes and business models, fundamentally altering how a digital business operates and proposes value to its stakeholders. However, its success heavily depends on the latter as it encompasses the organization׳s ability to adapt to and leverage digital technologies effectively, including its infrastructure, processes, workforce skills, and cultural mindset. A digitally ready business not only possesses the necessary technological infrastructure (or tries to gain them) but also cultivates a culture of innovation, transformation and agility. It empowers its workforce with different skills, knowledge and competencies required to navigate the digital landscape and embrace emerging technologies. Furthermore, it entails the capacity to anticipate and respond to changing business ecosystems, market dynamics and customer expectations swiftly. Ultimately, businesses that prioritize digital readiness are better positioned to capitalize on the opportunities presented by digital transformation, driving growth, efficiency, and competitiveness in today׳s fast-paced digital age.