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The Impact of Social Media on Artists’ Creativity, Stress Level, and Self-esteem

Lary, Jumana
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Purpose: examine the impact of social media use on artists stress levels, self-esteem, and creative processes. In addition, the hypothesis of our research the artists who post their art on social media are characterized by high self-esteem and high stress levels. There is a correlation between age, self-esteem, and level of stress in artists. The artists who spend more hours on social media and have a larger number of followers are characterized by higher stress levels and higher self- esteem than the artists who spend less time on social media and have a smaller number of followers. Being present on social media impacts the creativity of artists. Methodology: This study employed a quantitative research design using a self-constructed online questionnaire. The questionnaire was designed to examine artists’ social media use and its relationship with stress levels, self-esteem, and creativity. Data were collected from 77 artists through an online survey. The questionnaire included closed-ended items measuring social media usage patterns and psychological variables. Data were analyzed using descriptive statistics, correlation analysis, and one-way ANOVA to examine relationships between the study variables. All methodological procedures were reported in the past tense. Finding/contribution: The result indicated a significant negative correlation between hours spent on social media and self-esteem, suggesting that higher social media usage is associated with lower self-esteem. No significant relationship was found between social media use and stress levels. Age was positively correlated with self-esteem, while younger artists tended to spend more hours on social media. Differences in stress levels were observed across art types, whereas self- esteem did not significantly differ by art type, but stress showed a significant relationship between art type and stress. Furthermore, different social media platforms showed no significant impact on either stress or self-esteem. These findings highlight the influence of social media on artists, particularly on creative aspects, with both variable self-esteem and stress in different ways. Keywords: social media, artists, stress level, self-esteem, creativity
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