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The potential market of restaurants franchise in Saudi Arabia : a case of Olive Garden
Babatin, Nada Omar
Babatin, Nada Omar
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Background information: The popularity of foreign cuisine in Saudi Arabia is growing rapidly. As a result, sales of international food corporations are boosted up like anything in the market. They have just altogether changed the concept of managing fast food businesses from the orthodox commanding jobs, which were run from behind the desk, by performing day to day business works in the outlets and managing the business personally. In the recent past, we have seen an increase in millennial travelers in Saudi Arabia. Objective of the study: The research seeks to explore the potential market of Olive Garden in Jeddah City, Saudi Arabia, and whether it will be a successful investment or not. Methodology: The study used both the qualitative and quantitative research methods to investigate the objective of the study. The study used a survey to collect the data. The data was analyzed using the pie charts. Results: The study found that the Italian restaurants are popular among the residents of Jeddah. The study also found that the Italian restaurants offer best services to the customers in the food and service industry. The study also found that the majority of the participants were satisfied with Italian restaurants. Conclusion: The study concluded that Jeddah city provides a good opportunity of establishing a new Italian franchise for “Olive Garden.”