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Factors Affecting the Adoption of E-Commerce Amongst the Small and Medium Enterprises: Evidence from Saudi Arabia
Alaghbari, Maria
Alaghbari, Maria
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Abstract
As the technology is evolving the small firms and the entrepreneurs are making an effective use of the value creating activities and opportunities. Internet is massively expanding over the years. ICT plays a main role in the business sector as it strengthens the organization’s internal operations such as procurement, logistics and human resource, contracts management, communications functions etc. This research aims to understand the determinants of adopting e-commerce in SME’s, generating exposure on the SME organizations of Saudi Arabia and to study the promotion of business online using e-commerce websites. This study will highlight the importance of factors such as Management characteristics, perceived compatibility and perceived relative advantage on the adoption of the e-commerce by the Saudi Arabian SMEs. In this research uses a quantitative approach. The target population will be the population of Jeddah. Survey method will be used where the survey participants will be more than 100. The survey will be carried out using digital survey forms e.g.: iPad, tablet etc. The findings of this research display that there are mainly three factors affecting the e – commerce adoption by the Saudi Arabian companies, these are - efficient operation of the business, reduced cost and assured internet security. Furthermore, the findings of this research also indicated that, it can be challenging for the business in terms of cost to start its very own e – commerce website or tools